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Ge External Environment
The External Environment

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Ć Economic:

Today¡¦s mutually dependent global economy is creating new opportunities for growth¡Xand the corresponding challenges of managing that growth responsibly.

In both instances, GE¡¦s size is an advantage. GE is solving big needs for countries that need the broad range of infrastructure, financing and healthcare that economic growth demands.

GE is also solving big needs on behalf of the challenges that face all of us¡Xincluding access to clean water, limited natural resources and the need for more energy-efficient products and services.

The future may be different. The engine of global economic growth has been the U.S. consumer, propelled by historically low interest rates. While consumers are still solid, 17 interest rate increases over the last two and a half years have mellowed them a bit.

Ć Social:

Since the whole global economic is growing, the consumers will buy more consumption electric product. The governments need more construction.

A profound social change has been the accelerating interest of consumers and employees in quality-of-life issues. GE has advantage at this part. GE is the No.1 of Top 20 Most Admired Companies 2007 selected by Fortune magazine.

Ć Political:

GE is a global wide company. They think globally and invest locally. When GE invested China, the direction and stability of political factors are a major consideration. The Iraq War might cause consumers do not want to purchase American product.

GE Infrastructure has most association will governments. Political activity also has both supplier and customer function to GE. They need to be authorized to build a power plant from government. The demand of government infrastructure is huge. This kind of demand only could solve by big company like GE.

Ć Technological:

GE is one of the most innovated companies in the world. Tomas Edison invented light bulb. GE is good at technological forecasting.

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