Geek Squad Case Study

• In your opinion, what are the specific key environmental forces that created an opportunity for your company?
Best Buy was founded on technological advancement which at a time when people were not conversant with technology. The company identified this niche and capitalized on helping people with electronics. Consequently, the company realized that consumers were willing to pay in return of technical advice on their equipment. Greek Squad was the technical wing that was and is to this date designated to customizing electronic equipment to customer specifications. In this case, technology comes hand in hand with the social aspect of the consumers wanting to keep up with the latest technology.
There is also the growth of customer base with the increase in technology
It is clear that the market presence is significant because it determines the level of customer service and feedback from customers.
• In your analysis, what lessons might you learn from the Geek Squad case study?
From the Greek Case study, the aspect of taking up one business aspect where competitors have not capitalized is clearly depicted. By taking up consumer needs and addressing them, the company was able to create a niche market.
• What recommendations can you offer up to Geek Squad?
After years of using the same strategy, there is a need to enhance it to meet the current market needs. With the advancement in technology, many consumers do not have the time to physically visit their store but still have the same needs. To be able to meet this need, the company can utilize current technology such as social media to keep contact with the customers. Additionally, the company can look at enhancing their products to meet the consumer needs rather than incurring additional costs in after sales services which will greatly reduce its operational costs (Seeds,