Geely Automobile
International Business Environment Analysis for Geely plc.
1
International Business Environment II
Module title:
International Business Environment (P13KL9)
Module convener: Lei Li Title: Critical Analysis of International Business Environment in UK and Malaysia : A Project of Geely plc‘s Foreign Expansion
Group Name List GROUP NO.
ID NO. 6501184 6501425 6501559 6501825 6501972 6500420 6501843
NAME Chen Yiduo Wang Hao Yin Xiaoyun Wang Zheng Zhu Weixing Zhu Leizhen Wu Gaoying
Number of Words: 4201
Submission Time/Date: 14th May, 2010
2
International Business Environment II
Covering Note:
Yiduo, Chen(6501184), Leader: ASEAN, Leverage the multinational institutions—ASEAN, UNNC
Gaoying, Wu (6501843):
WTO, UNNC
Hao, Wang (6501425):
EU, Leverage the multinational institutions—EU, UNNC
Leizhen, Zhu (6500420):
Income profile, Culture, Marketing analysis—Income profile, UNNC Introduction, Econography, Political risk, Assessment, Conclusion, UNNC
Weixin, Zhu (6501972):
Xiaoyun, Yin (6501559):
Legal System, Exchange rate, Geely‘s Reacts, Recommendations, UNNC
Zheng, Wang (6501825):
Tax regime, Restrictions, Marketing analysis—legal system, UNNC
3
International Business Environment II
Table of contents Pages
1. Introduction ...........................................................................................................5 2. ECLIPTER facotrs analysis…………………………….……………………...5 2.1Econography 2.2 Culture 2.3 Legal system 2.4Income profile 2.5 Political risk 2.6 Tax Regime 2.7 Exchange rate 2.8 Restrictions Institutions………………………………………………………………….…..13 3.1 WTO 3.2 EU 3.3 ASEAN
3.
4. Assessment of Geely’s overall international expansion strategy……………...15 5. Marketing analysis……………………………………………………...……......16 5.1 Legal system 5.2 Income profile 6. Geely’s reacts to the impact of the ECLIPTER…………………………….......18 7. Leverage the multilateral institutions……………………………………..….....19 7.1
1
International Business Environment II
Module title:
International Business Environment (P13KL9)
Module convener: Lei Li Title: Critical Analysis of International Business Environment in UK and Malaysia : A Project of Geely plc‘s Foreign Expansion
Group Name List GROUP NO.
ID NO. 6501184 6501425 6501559 6501825 6501972 6500420 6501843
NAME Chen Yiduo Wang Hao Yin Xiaoyun Wang Zheng Zhu Weixing Zhu Leizhen Wu Gaoying
Number of Words: 4201
Submission Time/Date: 14th May, 2010
2
International Business Environment II
Covering Note:
Yiduo, Chen(6501184), Leader: ASEAN, Leverage the multinational institutions—ASEAN, UNNC
Gaoying, Wu (6501843):
WTO, UNNC
Hao, Wang (6501425):
EU, Leverage the multinational institutions—EU, UNNC
Leizhen, Zhu (6500420):
Income profile, Culture, Marketing analysis—Income profile, UNNC Introduction, Econography, Political risk, Assessment, Conclusion, UNNC
Weixin, Zhu (6501972):
Xiaoyun, Yin (6501559):
Legal System, Exchange rate, Geely‘s Reacts, Recommendations, UNNC
Zheng, Wang (6501825):
Tax regime, Restrictions, Marketing analysis—legal system, UNNC
3
International Business Environment II
Table of contents Pages
1. Introduction ...........................................................................................................5 2. ECLIPTER facotrs analysis…………………………….……………………...5 2.1Econography 2.2 Culture 2.3 Legal system 2.4Income profile 2.5 Political risk 2.6 Tax Regime 2.7 Exchange rate 2.8 Restrictions Institutions………………………………………………………………….…..13 3.1 WTO 3.2 EU 3.3 ASEAN
3.
4. Assessment of Geely’s overall international expansion strategy……………...15 5. Marketing analysis……………………………………………………...……......16 5.1 Legal system 5.2 Income profile 6. Geely’s reacts to the impact of the ECLIPTER…………………………….......18 7. Leverage the multilateral institutions……………………………………..….....19 7.1
References: Contacts: Address: Suite 15E, West Tower, 668 East Beijing Rd, Shanghai, 200001China Tel: 86-21-53086111 53086126 Fax:86-21-53085062E-mail:carlos@geelymetop.com 30