Emirates Assignment

Table of Contents

Introduction Local Responsiveness Pressure for Local Responsiveness
Emirates Airlines’ Subsidiaries
Global Integration
Emirates Airlines Global Business Goals and Objectives
Global Operational Integration
A driving force in globalisation is Technology
The Virtual Office – The Internet
In-Flight mobile & Internet Access
Network Infrastructure
Pressure for Global Integration
Enrolment of Global Workforce
Determining the balance of Global Integration vs. Local Responsiveness
Global consistent customer service
Global Strategy
Global Routes
Creating value and achieving goals
Attracting customers
Global Aviation Strategy
Emirates aim to redraw the world aviation map
Considerations

Bibliography

Introduction

In today’s competitive global market the success of multinational enterprises (MNEs) rely heavily on their differentiated geographically dispersed subsidiaries being fully or partially owned subsidiaries, regional offices, representative offices etc...

Given the increasing globalisation of the competitive environment, the dual imperatives of global integration and local responsiveness are becoming more critical than ever before for the survival and growth of MNEs (Access My Library, 2001).

A fast growing multinational enterprise in the world is Emirates Airlines which forms part of Emirates Group. Emirates Group is based in Dubai and is primarily composed of Emirates Airlines, Emirates Holidays and Emirates SkyCargo. Emirates Group was founded in 1985 and today they operate globally in over 100 destinations in 62 countries with a new location added on average every two months. Emirates Airlines is a fast-growing global airline with one of the youngest fleets in the sky and with more than 300 awards for excellence worldwide. Emirates Airlines operates a fleet of aircraft to various destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia, and North America; literally in all

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