emirates
The Strategies applied by Emirates airlines This report talks about Emirates Airlines. The first part of the report concentrates on the sales and profit trends, the market share and provides in depth knowledge about company’s market environment and its competition . It then explains the various marketing strategies and the company’s marketing mix. Finally this report talks about the company’s current position with the help of various matrixes.
Introduction
The journey of Emirates started in March 1985 when The Dubai government provided it with two aircrafts and a capital of 10 million $. It started due to cut backs in destinations from Gulf Air and has evolved as one of the best service providers worldwide. Their very first air route was from Dubai to Karachi followed by Delhi and Bombay. Within its first year of operations emirates flew 26000 passengers and carried 10000 tons of freight. Since then Emirates has seen only profits except for the second year of operations when it made a loss. The most important factor contributing to its success was the Gulf war which kept all the other aircrafts outside the gulf area. Every year its revenues increased by 360 million Dirhams reaching about 42477 million dirhams in the 2008-2009. Emirates now flies to over 100 destinations in 60 countries and operates 700 flights a week.
THE MARKETING ENVIRONMENT
Businesses
Emirates is mainly involved in the aviation industry, however it also has many other subsidiary businesses. The emirates group owns two main corporations, namely Emirates and Dnata. Dnata is one of the leading travel organizations in the Middle East and is responsible for handling cargo ramp and technical services at the Dubai international airport.
Emirates and Dnata incorporate the following divisions in terms of destinations and leisure management. Emirates has Emirates holidays , Arabian adventures , Congress Solutions International , Emirates Tours , Wolgan Valley Resort and spa ,
Introduction
The journey of Emirates started in March 1985 when The Dubai government provided it with two aircrafts and a capital of 10 million $. It started due to cut backs in destinations from Gulf Air and has evolved as one of the best service providers worldwide. Their very first air route was from Dubai to Karachi followed by Delhi and Bombay. Within its first year of operations emirates flew 26000 passengers and carried 10000 tons of freight. Since then Emirates has seen only profits except for the second year of operations when it made a loss. The most important factor contributing to its success was the Gulf war which kept all the other aircrafts outside the gulf area. Every year its revenues increased by 360 million Dirhams reaching about 42477 million dirhams in the 2008-2009. Emirates now flies to over 100 destinations in 60 countries and operates 700 flights a week.
THE MARKETING ENVIRONMENT
Businesses
Emirates is mainly involved in the aviation industry, however it also has many other subsidiary businesses. The emirates group owns two main corporations, namely Emirates and Dnata. Dnata is one of the leading travel organizations in the Middle East and is responsible for handling cargo ramp and technical services at the Dubai international airport.
Emirates and Dnata incorporate the following divisions in terms of destinations and leisure management. Emirates has Emirates holidays , Arabian adventures , Congress Solutions International , Emirates Tours , Wolgan Valley Resort and spa ,