Address: Badr Industrial City, Cairo Egypt.
Presented To: Dr. Mohamed Aly A. Fattah
Presented By: Hany Maher El – Nahas Peter Lotfy Ayman Tarek Ali Shenouda Bertel Ramy George Haitham Hamed
Company Overview:
Modern Waterproofing Company is a leader in the Middle East region in the field of manufacturing bituminous waterproofing membranes. The company is the largest in Egypt and one of the largest in the Middle East region with a market share of around 40% in Egypt, exporting to over 42 countries worldwide. The company operates three production lines in its Cairo plant and is adding a fourth line in India, and a fifth line in Qatar in new plants to be opened soon.
The current production capacity is about 15 million square meters per year, and by end of 2013 when the Indian and the Qatari lines are operational, this will increase to 35 million square meters per year.
Products:
1. Torch applied bituminous waterproofing membrane.
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2. Cold applied bituminous primer.
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Vision:
Perfect Building is in Perfect Insulation
Mission:
To be the leader in the areas of production, sales, and development of products that meet the requirements of Egypt, middle east, and expand to compete in the whole world.
Goals: 1) Ensure company growth by opening new plants internationally. 2) Ensure company net profitability to reach 30% of sales. 3) Continuous improvement for the products. 4) Improve employees’ skills through continuous training. 5) Capture a bigger market share every year in every market. 6) Provide better customer service.
Objectives: 1) Open 2 new plants in India and Qatar by end of 2013. 2) Achieve net profit of 30% of sales by end of 2013. 3) Launch a new