General Mills: A Gentle Milling Company
-In 1928 James Ford Bell orchestrated a giant merger of the nation’s largest regional milling companies; the company came to be known as General Mills and it was the largest flour Milling Company in the world.
Throughout the years, General Mills has grown into much more than just a milling company.
-In the mid 60’s, they closed over half their mills and began marketing to consumers. Over the years they developed or purchased a diverse line of products that included kitchen appliances and cookbooks as well as the typical consumer products that we associate with General Mills today. Few people know, however, that the company that brings us such great cereals, snacks, ice creams, and granola bars was once the largest toy company
Throughout the years, General Mills has grown into much more than just a milling company.
-In the mid 60’s, they closed over half their mills and began marketing to consumers. Over the years they developed or purchased a diverse line of products that included kitchen appliances and cookbooks as well as the typical consumer products that we associate with General Mills today. Few people know, however, that the company that brings us such great cereals, snacks, ice creams, and granola bars was once the largest toy company