Organizational Effectivness of General MIlls
Organizational Effectiveness
General Mills, founded in 1866, is one of the world’s leading food providers. The most current organizational structure of General Mills can be found at this link, http://www.theofficialboard.com/org-chart/general-mills. The basic organizational effectiveness can be described as strength within a company in the aspects of leadership, decision making, structure, people and work processes, systems, and culture. The organizational effectiveness of General Mills is described as a way to provide leadership in the development, ongoing enhancement, and implementation of strategic corporate systems, i.e. talent management, assessment, organizational development, and assessment. General Mills created a structure that designs and initiates corporate wide programs to build objectives that are based on company strategy. This would include innovations and decision speed improvements. General Mills also provides consulting services to executives in individual, team and organizational development. They respond to the needs of the customers and individuals by designing sessions and managing external resources. General Mills created “Brand Champions” which is a training program, developed in 2002, that offered training that helped drive their core business processes. This program taught the employees how to build and maintain strong brands. They also brought in non-marketers to the course which led to better ideas and minimize confusion. The basic organizational structure of the company follows the PEST framework analysis, in which individuals are responsible for different tasks. General Mills uses a line and staff structure, which is typically used for larger companies. The “Brand Champions” program incorporates a matrix structure because it allows employees from different departments to work on creating ideas or formulate questions. The goal of General Mills is to be “the world’s most innovative food company.” They wanted to generate 25%
General Mills, founded in 1866, is one of the world’s leading food providers. The most current organizational structure of General Mills can be found at this link, http://www.theofficialboard.com/org-chart/general-mills. The basic organizational effectiveness can be described as strength within a company in the aspects of leadership, decision making, structure, people and work processes, systems, and culture. The organizational effectiveness of General Mills is described as a way to provide leadership in the development, ongoing enhancement, and implementation of strategic corporate systems, i.e. talent management, assessment, organizational development, and assessment. General Mills created a structure that designs and initiates corporate wide programs to build objectives that are based on company strategy. This would include innovations and decision speed improvements. General Mills also provides consulting services to executives in individual, team and organizational development. They respond to the needs of the customers and individuals by designing sessions and managing external resources. General Mills created “Brand Champions” which is a training program, developed in 2002, that offered training that helped drive their core business processes. This program taught the employees how to build and maintain strong brands. They also brought in non-marketers to the course which led to better ideas and minimize confusion. The basic organizational structure of the company follows the PEST framework analysis, in which individuals are responsible for different tasks. General Mills uses a line and staff structure, which is typically used for larger companies. The “Brand Champions” program incorporates a matrix structure because it allows employees from different departments to work on creating ideas or formulate questions. The goal of General Mills is to be “the world’s most innovative food company.” They wanted to generate 25%