General Mills: American Yogurt Industry
6.24
A. General Mills is dominant in the American yogurt industry with $1.5 billion in sales, and it sells a variety of brand, in Yoplait, Trix, Yoplait Kids, GO-GURT, Fiber one, Whips!, and YoPlus.
B. Kellogg Company and General Mills product lines are not in complacent. Kellogg Company introduced new products such as Special K crackers, fruit crisps, chocolate pretzel bars. General Mills added chocolate Cheerios, Yoplait delights yogurt parfaits, Wanchai Ferry frozen foods, and Betty Crocker gluten-free dessert mixes.
C. Cereal market in the United State is $9 billion, which is a decreasing portion—31.4 percent worldwide market is seeing robust growth in BRIC countries of Brazil, Russia, India, and China.
6.25
A. Coupons for selected …show more content…
Kellogg’s cereals are between 10 and 20 percent.
B.
Kellogg Company needs to view crisis communication for the salmonella outbreak.
C.
6.26
A. One of the worst offenders of marketing unhealthy children’s cereals is General Mills.
B. Kellogg’s children’s cereals are superior to General Mills in terms of nutritional value.
C. Parents for all intents and purposes, are usually unaware of how unhealthy most children’s cereals are.
6.30
A. General Mills reduced curtailing sugar in children’s cereals by 8 percent.
B. The leading cereal brands for Kellogg Company and General Mills, are Special K and Cheerios.
C. Cereal makers could improve relations by providing discount programs.
6.32
A. The latest news for the industry is that Kellogg’s and General Mills will develop synergistic working relationships with international partners to get a portion in the BRIC countries
B. General Mills’ latest strategy is uncertain.
C. I want everyone to come ready to our next meeting with creative ideas.
6.33
A. General Mills has reduced sugar content in children’s cereals so fewer children will face obesity.
B. Kellogg Company has several new product lines that show plenty of innovation and creativity at the company.
C. Telling the public the risk of Salmonella contamination in some products is critical. Full rebate will be offered for products purchased with peanuts as
ingredients.
A. General Mills is dominant in the American yogurt industry with $1.5 billion in sales, and it sells a variety of brand, in Yoplait, Trix, Yoplait Kids, GO-GURT, Fiber one, Whips!, and YoPlus.
B. Kellogg Company and General Mills product lines are not in complacent. Kellogg Company introduced new products such as Special K crackers, fruit crisps, chocolate pretzel bars. General Mills added chocolate Cheerios, Yoplait delights yogurt parfaits, Wanchai Ferry frozen foods, and Betty Crocker gluten-free dessert mixes.
C. Cereal market in the United State is $9 billion, which is a decreasing portion—31.4 percent worldwide market is seeing robust growth in BRIC countries of Brazil, Russia, India, and China.
6.25
A. Coupons for selected …show more content…
Kellogg’s cereals are between 10 and 20 percent.
B.
Kellogg Company needs to view crisis communication for the salmonella outbreak.
C.
6.26
A. One of the worst offenders of marketing unhealthy children’s cereals is General Mills.
B. Kellogg’s children’s cereals are superior to General Mills in terms of nutritional value.
C. Parents for all intents and purposes, are usually unaware of how unhealthy most children’s cereals are.
6.30
A. General Mills reduced curtailing sugar in children’s cereals by 8 percent.
B. The leading cereal brands for Kellogg Company and General Mills, are Special K and Cheerios.
C. Cereal makers could improve relations by providing discount programs.
6.32
A. The latest news for the industry is that Kellogg’s and General Mills will develop synergistic working relationships with international partners to get a portion in the BRIC countries
B. General Mills’ latest strategy is uncertain.
C. I want everyone to come ready to our next meeting with creative ideas.
6.33
A. General Mills has reduced sugar content in children’s cereals so fewer children will face obesity.
B. Kellogg Company has several new product lines that show plenty of innovation and creativity at the company.
C. Telling the public the risk of Salmonella contamination in some products is critical. Full rebate will be offered for products purchased with peanuts as
ingredients.