Kroger's Cereal Observation
On November 12, 2012 at 1:00 p.m. until 2:00 p.m., I went to Jackson Creek Shopping Center and observed the cereal aisle at Kroger’s. The cereal aisle is located in the middle of the store and it consists of three fourths of the aisle on the right side. There are approximately forty-seven different brands of cereal such as Cookie Crisp, Rice Krispy’s, Cheerio’s, Fruit Loops, Honey Combs, Trix, Kix, Honey Bunches of Oats, Cocoa Puffs, Captain Crunch, Lucky Charms and several others. All of the children’s cereals are located on the middle two shelves of the cereal aisle within reach of a child in a shopping cart. I observed children grabbing the kinds of cereals they liked without their parents approval. The healthy cereals were located on