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generation
Understanding
Generational
Differences

Understand Generational
Differences






For the first time in history, four generations are working side by side. Different values, experiences, styles, and activities create misunderstandings and frustrations
By the year 2014, 70 million Baby Boomer (including many teachers and school leaders) will entire retirement in large numbers
Generation X, a generation with different sensibilities and priorities than Boomers, will assume positions of leadership in schools and districts

The Generational Divide
(U.S. Population)
Traditionalists

Born 1925-1945 50 million
GWAEA 6% (28)

Baby Boomers

Born 1946-1964 80 million
GWAEA 70% (341)

Generation X

Born 1965-1980 46 million
GWAEA 22% (110)

Generation
Y/Millennials

Born 1981-2006 76 million
GWAEA 2% (9)

Traditionalists (61+)
Influences
Great

Depression
Roaring 20’s
WWI and II
Korean War
GI Bill

Characteristics
Patriotic

loyal “waste not

want not”
Faith in institutions— one company career
Military influenced top down approach

KEY WORD: LOYAL

Traditionalists (61+)
 Value

Logic and Discipline

 Don’t

Like Change

 Want

to Build a Legacy

Baby Boomers (42-60)
Influences
Suburbia

Characteristics
Idealistic

TV
Vietnam,

Watergate
Protests, Human
Rights Movement
Drugs & Rock ‘n Roll

COMPETITIVE

Question

Authority

KEY WORD: Optimist

Baby Boomers (42-60)
 “Me”

Generation

 Money,

 Want

Title, Recognition

to Build A Stellar Career

Generation X (26-41)
Influences
Sesame

Street, MTV
Game Boy
PC
Divorce Rate Tripled
Latch Key Children

Characteristics
Eclectic
Resourceful
Self-reliant
Distrustful

of

Institutions
Highly Adaptive to
Change & Technology

KEY WORD: Skepticism

Generation X (26-41)
 Possibly

Most Misunderstood
Generation
 Need a Balance Between Work and Life-Freedom
 Flexible and Motivated
 Want to Build a Portable Career

Generation Y/Millennials
(up to 26)
Influences
Expanded

Technology
Natural Disasters
Violence
Gangs
Diversity

Characteristics
Globally

Concerned

Realistic
Cyber

Literate
Personal Safety is
Number One Concern

KEY WORD: Realistic

Generation Y/Millennials
(up to 26)
 Value

Diversity/Change

 Been

Involved Entire Life

 Want

Work to be Meaningful

Goals
Traditionalists

“Build a Legacy”

Baby Boomers

“Build a Stellar Career”

Generation X

“Build a Portable Career”

Generation
Y/Millennials

“Build Parallel Careers”

Institutions
Traditionalists

“Deserve Loyalty”

Baby Boomers

“Deserve to Change”

Generation X

“Are Suspect”

Generation
Y/Millennials

“Should Be Judged on Their
Own Merit”

Rewards
Traditionalists

“Satisfaction of job well done”

Baby Boomers

“Money, Title, Recognition”

Generation X
Generation
Y/Millenials

“Freedom!”
“Work that has meaning”

Career Path
Traditionalists

“Job changing has stigma”

Baby Boomers

“Job changing puts you behind”

Generation X

“Job changing is necessary”

Generation
Y/Millennials

“Doesn’t need to be a straight line” Feedback
Traditionalists

“No news is good news.”

Baby Boomers

“Once a year whether needed or not.”

Generation X

“So, how am I doing?”

Generation
Y/Millennials

“From virtual coach to touch of a button”

Summarizing…
Traditionalists
Birth
Years

Generation Millennials
X

1946-1964

1965-1980

Business Quality
Focus

Long hours

Productivity Contribution

Motivator Security

Money

Time off

Time off

Company Highest
Loyalty

High

Low

Low

Money is Livelihood

Status symbol Means to an end

Today’s payoff Success

Time

Individuality

Value

Before 1945

Baby
Boomers

Family/Community

1979-2006

What To Do? Traditionalists
Consider engaging them as teachers, mentors, coaches.
 When they retire, consider re-hiring them as part-time project leaders and coaches. 

What To Do? Baby Boomers
Boomers are burning out with today’s workload and are not impressed with less ambitious Gen Xers.
 Offer them flexibility, authority and respect.
 Challenge them to keep growing (in their own way).

What To Do? Gen Xers
Gen Xers don’t want to follow Boomers into burn out. They think Millennials need too much hand holding.
 Manage them with a coaching style--FAST feedback and credit for results.
 Push them to keep learning just-in-time for every new project.

What To Do? Millennials
Millennials feel that basics such as punctuality and dress code are less important. They want fair and direct managers who are highly engaged in their personal development. What To Do? Millennials




Get to know their capabilities and put them in roles that push their limits.
Treat them as professional colleagues and they will act like professionals.
Keep them focused with speed, customization and interactivity. Credits
“When Generations Collide: Who They Are.
Why They Clash. How to Solve the
Generational Puzzle at Work”
Lynne Lancaster and David Stillman www.generations.com Resources
More information about GWAEA leadership programs can be found at : http://www.aea10.k12.ia.us/leadership/ldrshipdev.html

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