Generation Wise Purchasing Pattern Analysis
Generation wise Purchasing pattern Analysis
Introduction:
The world of today is changing fast. Bangladesh is no exception. Especially after the independence, the economy started to open up, the pace of change that Bangladesh and its people are experiencing in their socio-cultural environment is mind boggling. Bangladesh, with its wide diversity, offers a fascinating scope to study the host of changes which developmental activities have brought about in its social & economical framework. While it is possible to get some estimates of the macro changes taking place in Bangladesh, it is impossible to get any accurate measures of the subjective experiences that proceed, accompany or follow such changes. However, the fact remains that the profile of the Bangladesh market is vastly different from what it was earlier. Although these changes are difficult to measure at the micro level, nevertheless, they have been of great significance to marketers. Any marketer is keen in closely monitoring the changes in terms of numbers and specially keeping regular track of the changing pattern of consumers’ aspirations and competitive actions. Background:
Bangladesh is an Asians one of the biggest potential market. Since 1971 after the independent there are actually different generation people lived here and most of the consumer actually want to consumed world class product and they actually enjoyed to consumed the product frequently but the fact is majority of the people are price concern other than there is also exist a good portion of consumer who actually don’t bother about the price they just love to buy different brand goods and service. So overall market condition is actually very much competitive and as a result consumer and seller both the parties are actually in a win-win situation but we don’t know the consumer preferences or pattern of purchasing.
Broad Objectives: At first we would like to know about how many generation Bangladesh has? Bangladesh got
Introduction:
The world of today is changing fast. Bangladesh is no exception. Especially after the independence, the economy started to open up, the pace of change that Bangladesh and its people are experiencing in their socio-cultural environment is mind boggling. Bangladesh, with its wide diversity, offers a fascinating scope to study the host of changes which developmental activities have brought about in its social & economical framework. While it is possible to get some estimates of the macro changes taking place in Bangladesh, it is impossible to get any accurate measures of the subjective experiences that proceed, accompany or follow such changes. However, the fact remains that the profile of the Bangladesh market is vastly different from what it was earlier. Although these changes are difficult to measure at the micro level, nevertheless, they have been of great significance to marketers. Any marketer is keen in closely monitoring the changes in terms of numbers and specially keeping regular track of the changing pattern of consumers’ aspirations and competitive actions. Background:
Bangladesh is an Asians one of the biggest potential market. Since 1971 after the independent there are actually different generation people lived here and most of the consumer actually want to consumed world class product and they actually enjoyed to consumed the product frequently but the fact is majority of the people are price concern other than there is also exist a good portion of consumer who actually don’t bother about the price they just love to buy different brand goods and service. So overall market condition is actually very much competitive and as a result consumer and seller both the parties are actually in a win-win situation but we don’t know the consumer preferences or pattern of purchasing.
Broad Objectives: At first we would like to know about how many generation Bangladesh has? Bangladesh got
References: Leon G. Schiffman & Leslie Laser Kanuk, Consumer Behavior, Sixth Edition, Prentice’ Hall of India Private Limited, 1999, pp. 6 and 20.