Generic Benchmarking Worksheet
Generic Benchmarking Worksheet
Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
Global Communications will meet our customer and shareholders' needs by creating by creating win-win partnerships that stimulates product expansion.
Global Communications will meet our customer needs by product globalization and customer service superiority.
Global Communications can use satellite technology and strategic partnership to regain market share and become a global leader in telecommunications.
Global Communications can become an industry leader by outsourcing labor and operations cost to revive the company's financial health.
Global Communications can redesign its product line, break away from the current stale communications market and successfully place itself as a successful pioneer in its field.
Global Communications can expand into a global market and expand its international competitiveness without reducing its American footprint.
Global Communications can forge a winning partnership among labor and management officials by negotiating the most profitable solution between its international labor and union representative.
Generic BenchmarkingThe purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Task B1: Generic Benchmarking: Topics
Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.
In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.
In the Response row, provide a
Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
Global Communications will meet our customer and shareholders' needs by creating by creating win-win partnerships that stimulates product expansion.
Global Communications will meet our customer needs by product globalization and customer service superiority.
Global Communications can use satellite technology and strategic partnership to regain market share and become a global leader in telecommunications.
Global Communications can become an industry leader by outsourcing labor and operations cost to revive the company's financial health.
Global Communications can redesign its product line, break away from the current stale communications market and successfully place itself as a successful pioneer in its field.
Global Communications can expand into a global market and expand its international competitiveness without reducing its American footprint.
Global Communications can forge a winning partnership among labor and management officials by negotiating the most profitable solution between its international labor and union representative.
Generic BenchmarkingThe purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Task B1: Generic Benchmarking: Topics
Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.
In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.
In the Response row, provide a
References: Area development site and facility planning. (2005). Economist, 40(6), 10. Retrieved Dec 17, 2005 from University of Phoenix Online Collection. Case, Steve (2005, December 12) Retrieved December 18, 2005, from ProQuest Database. Comcast Press Room (2006, February).T-Mobile and Comcast Announces Strategic Marketing Alliance Fortune Global 500. (2006). China Telecommunications. Retrieved September 26, 2006, from ProQuest. (2006, Sept). Market Analysis; Report Drug Week Rohrecker, K. D. (2005, May). China Telecom USA. The Transformation of a Telecommunications Leader What is the definition?. (n.d.) Retrieved September 25, 2006, from http://www.investordictionary.com/definition/strategic+alliance.aspx