Gentlemen's Quarterly Advertisement Analysis
The magazine that I’ve chosen to find my advertisement for analyzing is the Gentlemen’s Quarterly (GQ) of the February 2017 issue.
The Gentlemen’s Quarterly has history, including some background information and a media company that publishes these periodical magazines. Firstly, Gentlemen’s Quarterly is a premiered male monthly issued magazine published by Conde Nast. According to Conde Nast’s website, it is known for publishing other names including Allure, The New Yorker, Vogue, and more. Gentlemen’s Quarterly began with its first issue of GQ to the public in the year 1957. In addition, issues continue to be established after 60 years, reaching its 60th anniversary (as of 2017)! What can be expected from these printed issues are top-quality …show more content…
writers, original over the top photographs that feature models and male celebrities. This is to showcase new trends for consumers that purchase what they see based on interest. Advertisements are also an interest of the people who browse and/or even skim through an issue, noticing their large imagery of what’s selling in between articles. These are good marketing strategies, especially when a product is eye-catching to a specific audience.
Inside of Gentlemen’s Quarterly, there are advertisements throughout that had to pay for their display in a magazine. For instance, there’s a displayed promotion that caught my attention, which is the Toyota Corolla advertisement. According to Gaebler, for this Toyota advertisement to be featured in the Gentlemen’s Quarterly one time, the estimated amount would cost up to seventy-two thousand, eight-hundred twenty dollars. In addition to Gaebler, GQ has a circulation that totals up to nine-hundred thirty-one thousand dollars. Furthermore and according to a forum post in Styleforum, a full four-color advertisement would cost a company approximately eighty-two thousand, five-hundred seven dollars.
For a magazine such as the Gentlemen’s Quarterly, figuring out a specific target audience based on features of what’s seen in the medium can help identify of whom a product is aimed for.
A target audience is a demographic of people, a group or organization tries to aim for in a campaign. Likewise, GQ’s target audience is more for men rather than women. According to Conde Nast: Russia, sixty-three percent of the consumers of Gentlemen’s Quarterly tend to be male. On the other hand, up to thirty-seven of the consumers tend to be females. Not to mention, there are different age groups that purchase these magazines. The age overall purchasing GQ magazines go between the ages of sixteen to forty-five, making the number one age group of sixteen to twenty-four at a percent rate of thirty-four. Moreover, there are reasons to why these target audiences purchase the issues. Also according to Conde Nast Russia, Forty-two percent of the people who buy the magazine are trying to keep up with the latest fashion trends, forty-eight percent are ready to make payment for a brand of their choosing(s), sixty-two percent choose to stand out from the others by getting the magazine, and seventy-six percent are willing to pay for more products that are in top quality.
Inside of the Gentlemen’s Quarterly magazine, there are advertisements throughout the medium. More specifically, the Toyota Corolla advertisement I chose for my advertisement is among the articles of the magazine. Although it may be
in the middle of other subjects, the advertisement is attracting to the eye when going through the pages of GQ. One of the reasons for that is because it’s a full-page colored advertisement. Another reason can be due to following features in the media image.
The Gentlemen’s Quarterly has history, including some background information and a media company that publishes these periodical magazines. Firstly, Gentlemen’s Quarterly is a premiered male monthly issued magazine published by Conde Nast. According to Conde Nast’s website, it is known for publishing other names including Allure, The New Yorker, Vogue, and more. Gentlemen’s Quarterly began with its first issue of GQ to the public in the year 1957. In addition, issues continue to be established after 60 years, reaching its 60th anniversary (as of 2017)! What can be expected from these printed issues are top-quality …show more content…
writers, original over the top photographs that feature models and male celebrities. This is to showcase new trends for consumers that purchase what they see based on interest. Advertisements are also an interest of the people who browse and/or even skim through an issue, noticing their large imagery of what’s selling in between articles. These are good marketing strategies, especially when a product is eye-catching to a specific audience.
Inside of Gentlemen’s Quarterly, there are advertisements throughout that had to pay for their display in a magazine. For instance, there’s a displayed promotion that caught my attention, which is the Toyota Corolla advertisement. According to Gaebler, for this Toyota advertisement to be featured in the Gentlemen’s Quarterly one time, the estimated amount would cost up to seventy-two thousand, eight-hundred twenty dollars. In addition to Gaebler, GQ has a circulation that totals up to nine-hundred thirty-one thousand dollars. Furthermore and according to a forum post in Styleforum, a full four-color advertisement would cost a company approximately eighty-two thousand, five-hundred seven dollars.
For a magazine such as the Gentlemen’s Quarterly, figuring out a specific target audience based on features of what’s seen in the medium can help identify of whom a product is aimed for.
A target audience is a demographic of people, a group or organization tries to aim for in a campaign. Likewise, GQ’s target audience is more for men rather than women. According to Conde Nast: Russia, sixty-three percent of the consumers of Gentlemen’s Quarterly tend to be male. On the other hand, up to thirty-seven of the consumers tend to be females. Not to mention, there are different age groups that purchase these magazines. The age overall purchasing GQ magazines go between the ages of sixteen to forty-five, making the number one age group of sixteen to twenty-four at a percent rate of thirty-four. Moreover, there are reasons to why these target audiences purchase the issues. Also according to Conde Nast Russia, Forty-two percent of the people who buy the magazine are trying to keep up with the latest fashion trends, forty-eight percent are ready to make payment for a brand of their choosing(s), sixty-two percent choose to stand out from the others by getting the magazine, and seventy-six percent are willing to pay for more products that are in top quality.
Inside of the Gentlemen’s Quarterly magazine, there are advertisements throughout the medium. More specifically, the Toyota Corolla advertisement I chose for my advertisement is among the articles of the magazine. Although it may be
in the middle of other subjects, the advertisement is attracting to the eye when going through the pages of GQ. One of the reasons for that is because it’s a full-page colored advertisement. Another reason can be due to following features in the media image.