Preview

German Beer

Good Essays
Open Document
Open Document
1739 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
German Beer
German Beer

Research compiled for The Paper Store, Enterprises Inc.
By R. Anastasia Tremaine - March, 2002
VISIT www.paperwriters.com/aftersale.htm -- for more information on using this paper properly!

1.0 Introduction Beer is an immensely popular beverage, but it is one that is associated with a particular country. German beer in fact is seen as the king of all beers. Around the world, Germany's beer is one of the most respected varieties, in part due to the strict legislation that governs brewing, but also because it seems that the German people take great pains to brew a good beer. It is customary and part of their social structure. The majority of people in Germany socialize in pubs, unlike the United States where bars and not as popular. Although people go out to bars, the social structure in the U.S. is not conducive to alcohol, particularly in today's society where drinking is shunned to an extent. That is not the case in Germany. German beer tastes good, but a student writing on this subject has to understand that beer is not just a beverage, but a part of German culture. People frequent pubs in Germany and while that happens across the world, it seems that in Germany, the local pub is very significant to the culture of the people. While Germany not only services beer--it makes it--the number of breweries is not so prolific anymore. When compared with the United States today, there are less German breweries. In fact, the amount of U.S. breweries had exceeded that of Germany, even though Germany is the country with the stronger brewing tradition (Carroll, Swaminathan & Anand, 2000). Still, Germany boasts the highest per capita consumption of beer (2000). In 1997, Germany claimed 1,234 (2000, p.714) breweries. By 1999, the number of American breweries had increased to 1,414 (2000, p.714). While that is the case, Germany continues to brew its beer under German law and with a tradition that is consistent with its heritage.

2.0 A Short



References: Brew-ha-ha. (1997, September 27). Economist, 344 (8036), 97-98. Carroll, G. R.& Swaminathan, A. (2000). Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S.... American Journal of Sociology, 106 (3), 715- 761. German Beer-History. 2002. [Online]. Available: http://www.oldworld.ws/okbeerhist.html Have a beer. (1998). Air Transport World, 35 (5), 88. Slaton, J. (1997). German brew is the latest in Acadian 's growing line. New Orleans CityBusiness, 17 (34), 6-7. Note: PG refers to pagination of electronic sources.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Anheuser-Busch is America’s most popular brewery. At Anheuser-Busch we only accept excellence in the products we make and excellence in the people that help make them. With 46.4% market share in the U.S., we pride ourselves on the ability to take only the finest ingredients and produce world-class beer. Anheuser-Busch has strong brand awareness and loyal consumers. With that said, we face the challenge of potential loss in market share due to an increase in craft breweries and changes in our consumers taste.…

    • 235 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Bus 599 Paper

    • 1454 Words
    • 6 Pages

    The trend of beer over the last five years had a combined annual growth rate (CAGR) of 4.8% worldwide. (www.encyclopedia.com/doc/1G2-2843300064.html.). Within Central America and South America, the CAGR increased to 6.3%. Africa also showed growth by having CAGR that got up to 6.4%. A key note about the growth of beer was shown in Asia. (www.encyclopedia.com/doc/1G2-2843300064.html). The trends of beer for the last five years have being tilting toward consumers wanting expensive beers. Due to that, expensive beers or premium beers accumulated 17% of the beer sales globally. The premium beer market of North America as well as Western Europe sales…

    • 1454 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    agro 1001 final review

    • 1098 Words
    • 5 Pages

    Beer is the world’s most popular alcoholic beverage and 3rd overall behind water and tea.…

    • 1098 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Mountain Man Brewing Company

    • 4418 Words
    • 18 Pages

    |NUS | |MKT4415B | |Mountain Man Brewing Company: Bringing the Brand to Light | | | |Nur Azlyn bte Mohd Khalid | |2-Nov-2011 | |Prepared for: Dr Chng Peng Sim | |Examining the issue of product development and its cost-benefit analysis | Table of Contents 1. INTRODUCTION 3 1.1 Defining the Problem …… ……. 3 1.2 The Beer Industry – East Central Region 4 2.…

    • 4418 Words
    • 18 Pages
    Powerful Essays
  • Better Essays

    Bus 599 Assignment 3

    • 1230 Words
    • 5 Pages

    countries. “Some countries have distinct cultural tastes, where beer is not the alcoholic drink of…

    • 1230 Words
    • 5 Pages
    Better Essays
  • Better Essays

    In recent years, all brewers have had to contend with a stagnant beer market and per-capita consumption that is on the decline. The reasoning behind this ongoing trend are attributed to underlying factors such as the low carbohydrate diet rave that has taken off in recent years, the unstable economy, and an increase in market share of wines and spirits.…

    • 1351 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    II. Thesis statement: Beer is drank everyday in the United States, without a single consideration of the…

    • 600 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Boston Beer

    • 479 Words
    • 2 Pages

    1a. There are several reasons BBC should focus on the light beer market. It is true that their sales were decreasing from year to year but I think there is nothing wrong with the product itself. The problem is on the marketing and management system. It was proved from the result of the consumer taste survey. Most of people said that lightship beer had better taste, better color and smell compare to Bud light, Coors Light, and Amstel Light and the result stated that lightship beer was in the first place. We got almost the same result from the blind test that is held in several countries including USA and Canada. Another important reason is the demand for the light beer is relative high from the consumers. People said that the advantage of drinking light beer because it contains lower calorie. Based on the field study, light beers accounted for five of the top ten best-selling beers in supermarkets. So, it is very pity if BBC stops producing light beer.…

    • 479 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Anheuser-Busch Inc. is a dominating global leader in the beer industry, specifically in the United States. Its roots can be traced all the way back to 1852 from the Bavarian Brewery in St. Louis MO when Adolphus Busch traveled from Germany to join his father-in-law. In 1876 Budweiser was founded and rooted its brand in values, ethics, and quality. These core staples of the company evolved all the way to 1982 when Bud Light was introduced. Today Bud Light is the best selling beer in the U.S. and the #1 beer sold by volume in the world. Let’s take a look into the marketing mix that makes this product so successful.…

    • 953 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Belgium Brewery

    • 524 Words
    • 2 Pages

    When it comes to what makes a business a successful business it boils down to the moral integrity the owners instill into it. Philanthropic efforts are not only admired, but could be a great asset to a corporation's long term success. However, the issue remains as to how much is too much. A business still needs to be able to make a profit and at times it seems one outweighs the other. Whether it’s the latter of both profit and missions that makes a well oiled machine run, what is the incentive for the stakeholders? If more is put out than what is bought in what is the true plight for the entrepreneur: Is it material or mental?…

    • 524 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Task p2 m1

    • 1111 Words
    • 5 Pages

    Germany unified a law in 1871, which made it illegal for many foreign beers to be sold through in Germany as “beer”. This is because the imported beer quality isn’t meeting Germany’s regulative controls which is here looking out for the countries society.…

    • 1111 Words
    • 5 Pages
    Good Essays
  • Good Essays

    using other breweries, but having “close-watch” over the inputs and process of their brew. One…

    • 1087 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Central Idea: Millions of people drink beer everyday but are oblivious to the brewing process and the ease of making their own.…

    • 792 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Beer was shared, and it was symbol of hospitality and friendship. To Neolithic drinkers, beer’s ability to intoxicate and ferment seemed magical, and it was concluded that it was a gift from the gods. Beer-drinking cultures tell stories and myths of how it was discovered. Mesopotamians and Egyptians saw beer as an ancient, god-given drink that supported their existence, formed part of their cultural and religious identity, and had great social importance. It was consumed by anyone regardless of status, age, or gender.…

    • 450 Words
    • 13 Pages
    Good Essays
  • Better Essays

    Self Image and Pop Culture

    • 1337 Words
    • 6 Pages

    Cited: Cleveland, Delia. "Champagne Taste, Beer Budget." Mirror on America: Essays and Images from Popular Culture. By Joan T. Mims and Elizabeth Mahn Nollen. 5th ed. Boston, MA: Bedford/St. Martins, 2012. 279-80. Print.…

    • 1337 Words
    • 6 Pages
    Better Essays

Related Topics