Ginch Gonch
Introduction
This assignment has been designed to help you integrate and apply the concepts you have learned up to this point. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course.
1.1: Marketing Concept (30 marks)
Suggested Time: 2 to 3 hours
Length: Please limit your response to three pages (750 words) or less.
This assignment will be assessed using the following criteria: * The level of detail of the explanation and/or evidence/rationale supporting your conclusions * Use of course marketing concepts and terms
Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes the organization and products in some detail. Having a personal contact in this organization would be useful but is not essential. Some other assignments in this course will involve consideration of this organization. 1. Based on your own intimate understanding of this organization, interviews with employees or volunteers, and your reading of materials (annual report, brochures, website, etc.), assess the extent to which this firm follows the philosophy behind the marketing concept (see textbook, page 9) and New-Era orientation (see textbook, page 20). What specific observations or findings led you to draw your conclusions? (10 marks) 2. What type of value (from a marketing perspective) does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value? (See the Introduction to Topic 1.1). (10 marks) 3. Describe two ethical and/or social
This assignment has been designed to help you integrate and apply the concepts you have learned up to this point. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course.
1.1: Marketing Concept (30 marks)
Suggested Time: 2 to 3 hours
Length: Please limit your response to three pages (750 words) or less.
This assignment will be assessed using the following criteria: * The level of detail of the explanation and/or evidence/rationale supporting your conclusions * Use of course marketing concepts and terms
Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes the organization and products in some detail. Having a personal contact in this organization would be useful but is not essential. Some other assignments in this course will involve consideration of this organization. 1. Based on your own intimate understanding of this organization, interviews with employees or volunteers, and your reading of materials (annual report, brochures, website, etc.), assess the extent to which this firm follows the philosophy behind the marketing concept (see textbook, page 9) and New-Era orientation (see textbook, page 20). What specific observations or findings led you to draw your conclusions? (10 marks) 2. What type of value (from a marketing perspective) does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value? (See the Introduction to Topic 1.1). (10 marks) 3. Describe two ethical and/or social