Executive Summary
This report will discuss the nature of ALDI, investigate the classification of ALDI, outline the responsibilities ALDI has to its stakeholders and explore the internal and external influences that have contributed to ALDI achieving business success within Australia. It will also evaluate the expansion of ALDI into Australia and give a recommendation of strategies that would be appropriate for ALDI to ensure future growth.
The nature of ALDI’s business
ALDI is an international “cut-price” grocery company that has been operating for over 50 years first opening in Germany (ALDI, about ALDI Australia); ALDI opened its first store in Australia in January 2001 and now has over 300 effectively operating stores across Australia. ALDI prides itself on ensuring that 100% of their profits are reinvested back into the Australian business. ALDI aims to provide consumers the opportunity to buy ordinary groceries at a high quality but for a low price.
The classification of ALDI
ALDI is large global corporation that has created over 4,500 jobs within Australia. ALDI is positioned within the tertiary industry sector as it’s supplying a service and a product for the Australian consumer. ALDI Pty Ltd indicates that it’s a propriety business stating that it’s a private company with limited liability.
The responsibilities ALDI has to its stakeholders
ALDI has large responsibilities to its stakeholders and aims to meet and exceed their expectations. ALDI has to ensure that when making important decisions and actions they are taking the stakeholders priorities into consideration. An example is the environment. ALDI holds a commitment to environmental sustainability; the firm does this by giving consumers reusable shopping, reducing energy out of hours plus more.
Internal and external influences
Internal influences
Price is a major internal influence that has contributed to ALDI achieving business success in Australia.
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