Global Crossing Management
Mary Adams
MGT/330
April 6, 2010
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Global Crossing Management
Global Crossing was founded in 1997 by Gary Winnick. They reported $3.8 billion in
revenue and $1.9 billion in losses in 2000. Global Crossing is a leading global IP solutions
provider. Global Crossing has developed the world’s first integrated global IP-based network,
according to the About Global Crossing article (2010). The management of Global Crossing
began the company by using all four functions of management. The planning function of
management was the beginning of turning an idea into a success.
According to University of Phoenix Week Two reading Planning and Strategic
Management (2010), “Planning is the conscious, systematic process of making decisions about
goals and activities that an individual, group, work unit, or organization will pursue in the
future.” There are six steps in the planning process that Global Crossing had to use in order to
plan for the company’s future. The first step in the planning process is a situational analysis. A
situation analysis is when past events are studied, current conditions are examined, and future
trends are forecasted. The second step in the planning process is developing alternative goals and
plans. Goals should be specific, measurable, attainable, relevant, and time-bound. The third step
in the planning process is evaluating goals and plans. Management should evaluate the effects of
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the goals and plans, prioritize goals, and consider implications. The fourth step in the planning
process is selecting the goals and plans that are the most appropriate. This will
References: About Global Crossing. (2010). Global Crossing. Retrieved April 25, 2010, from http://www.globalcrossing.com/company/company_landing.aspx Ackman, D. (2002). House committees to investigate Global Crossing. Forbes.com. Retrieved April 25, 2010, from