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Global Cultural Business Analysis- Colombia

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Global Cultural Business Analysis- Colombia
GLOBAL BUSINESS CULTRUAL ANALYSIS - COLUMBIA
Morgan Williamson BUSI604_B16 – INTERNATIONAL BUSINESS
Dr. Preacher

Abstract This paper allows the opportunity to take an in depth look into the culture of the country of Columbia and how the culture affects business within the country and how it ultimately compares and contrasts with The United States. The research is broken down into four areas: The major elements and dimensions of culture in Columbia; how these elements and dimensions are integrated by locals conducting business in Columbia; a comparison of culture and business of Columbia and The United States; and finally implications for US businesses that wish to conduct business in Columbia. It is the author’s desire that this paper will provide the information to be beneficial to a businessperson about to work in Columbia.

Introduction Culture is defined as the "set of shared attitudes, values, goals, and practices that characterize a society, or in the business sense, an organization” (Saterlee, 2009). Knowing these dimensions of a foreign country beforehand determines how successful someone working in a multinational company could be. A business manager must learn and adapt to their environment. Knowing and understanding the people and what makes them tick should be the top priority of a business manager working over, or alongside, foreign co-workers. Working in different countries requires building a specialized set of skills that can be achieved by simply researching the country’s climate, culture, etc. and it’s these skills that can make or break deals (Gabrial, 2012).

The major elements and dimensions of culture in Columbia
Background and History Columbia is a country rich in culture and history. Artifacts place the earliest Indian tribes in present day Columbia as far back as 1200 B.C. The Spanish conquistadors discovered and settled in the coastal areas in 1500. The Spanish settlers were responsible for establishing the Roman



References: Angel-Urdinola, Diego F. F. and Wodon, Quentin T., The Gender Wage Gap and Poverty in Colombia (August 2003). Archivos de Economia Working Paper No. 239. Available at SSRN: http://ssrn.com/abstract=581581or http://dx.doi.org/10.2139/ssrn.581581 Bello, J., Brandau-Brown, F., Ragsdale, D., & Thibodeaux, T. (2006). “Cultural perceptions of equivocation and directness II: A replication and extension of the dimensional Gabrial, R. (2012). “Cultural differences”. ASHRAE Journal, 54(1), pp. 70-. Retrieved from Kalmanovitz, S. (2000). “Colombian Institutions in the twentieth century”. International Journal of Politics, Culture, and Society; 14(1) Satterlee, Brian. (2009). Cross Border Commerce. Roanoke, VA: Synergistics.

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