Global Strategy
Introduction
WikiMart is a Russian online marketplace operating for Russia and Russian speaking countries. Two Stanford MBA students founded the startup company was founded in 2008, their by two Stanford MBA students with the strategy to reach the young and technologically savvy and young consumers in Russian speaking countries. Twith the founders’ goal of dominating in Russia and other countries of the former Soviet Union is well on its way as WikiMart . that has evolved into a large competitor in the e-commerce industry for that part of the world. The startup company was founded in 2008 by two Stanford MBA students with the strategy to reach the technological and young consumers with the goal of dominating in Russia and other countries of the former Soviet Union.
WikiMart has many competitors due to the attractive market that promisinges massive future growth; the number of internet users in Russia isare expected to increase 10% per year1. CWikiMart’s competitors include OZON, which is the oldest Russian Amazon-type online shopping site, and other sites like Groupon and KupiVip. WikiMart has many competitors due to the attractive market that promises massive future growth; internet users in Russia are expected to increase 10% per year2. WikiMart, is a privately held company with its headquarters in Moscow, and currently employs between 51-200 individuals.employees. During the year that the case was written, WikiMart was thethey were leading the e-commerce market for Russia, selling new goods at fixed prices. PTheir products sold include electronics, home appliances, apparel and other major categories.
WikiMart is able to make a profits by charging retailers 1.5-3% final value fee, but in turn provides them with services such as order fulfillment, interface with the customer, accounting and legal support, and ecommerce marketing tools. As competition continues to grow, Wikimart’s The owners of the company will eventually need to decide on an exit strategy
WikiMart is a Russian online marketplace operating for Russia and Russian speaking countries. Two Stanford MBA students founded the startup company was founded in 2008, their by two Stanford MBA students with the strategy to reach the young and technologically savvy and young consumers in Russian speaking countries. Twith the founders’ goal of dominating in Russia and other countries of the former Soviet Union is well on its way as WikiMart . that has evolved into a large competitor in the e-commerce industry for that part of the world. The startup company was founded in 2008 by two Stanford MBA students with the strategy to reach the technological and young consumers with the goal of dominating in Russia and other countries of the former Soviet Union.
WikiMart has many competitors due to the attractive market that promisinges massive future growth; the number of internet users in Russia isare expected to increase 10% per year1. CWikiMart’s competitors include OZON, which is the oldest Russian Amazon-type online shopping site, and other sites like Groupon and KupiVip. WikiMart has many competitors due to the attractive market that promises massive future growth; internet users in Russia are expected to increase 10% per year2. WikiMart, is a privately held company with its headquarters in Moscow, and currently employs between 51-200 individuals.employees. During the year that the case was written, WikiMart was thethey were leading the e-commerce market for Russia, selling new goods at fixed prices. PTheir products sold include electronics, home appliances, apparel and other major categories.
WikiMart is able to make a profits by charging retailers 1.5-3% final value fee, but in turn provides them with services such as order fulfillment, interface with the customer, accounting and legal support, and ecommerce marketing tools. As competition continues to grow, Wikimart’s The owners of the company will eventually need to decide on an exit strategy