Globalisation
Globalisation
Globalisation is the process that involves the movement of trade, money, economics and services and its integration with funds and investments that goes beyond the domestic, local and national levels of the markets in countries around the world. Nestlé is the world’s largest food company which was founded in 1866 by Henri Nestlé. It has been driven to globalisation by a wide range of factors such as economical, political, fast technology transformation and production resources such as manpower, machinery, localise management and capital. These help in increasing their market share, sales and profit. The free trade agreement facilitates and promotes globalisation which is also a key of success for Nestlé.
Achieving globalisation shows Nestlé’s production planning, marketing and services with a strategy that was able to localise and regionalise the brand. This shows in its total global sales wherein only 2% is from its home country of Switzerland. Nestlé has more than 8000 brands which are able to reach not only the first world countries but the developing ones and third world countries as well. It is an advantage of the company to be in the business of producing food that is why it was able to tap different markets in different countries and offer goods that those countries can consume despite its culture, economic status or religion. Nestlé has more than 500 factories in more than 80 countries to meet the demand of its consumers worldwide.
Nestlé is very committed to their consumers by giving them power to give any kind of feedback about their products. Making efficient use of natural resources during their business practice, they are also focused in water management.
Nestlé was able to create peaceful relations, employment opportunities, quality products, environmental protection, assistance for developing nations and unity in diversity making it one of the most successful brands in the world.
Globalisation is the process that involves the movement of trade, money, economics and services and its integration with funds and investments that goes beyond the domestic, local and national levels of the markets in countries around the world. Nestlé is the world’s largest food company which was founded in 1866 by Henri Nestlé. It has been driven to globalisation by a wide range of factors such as economical, political, fast technology transformation and production resources such as manpower, machinery, localise management and capital. These help in increasing their market share, sales and profit. The free trade agreement facilitates and promotes globalisation which is also a key of success for Nestlé.
Achieving globalisation shows Nestlé’s production planning, marketing and services with a strategy that was able to localise and regionalise the brand. This shows in its total global sales wherein only 2% is from its home country of Switzerland. Nestlé has more than 8000 brands which are able to reach not only the first world countries but the developing ones and third world countries as well. It is an advantage of the company to be in the business of producing food that is why it was able to tap different markets in different countries and offer goods that those countries can consume despite its culture, economic status or religion. Nestlé has more than 500 factories in more than 80 countries to meet the demand of its consumers worldwide.
Nestlé is very committed to their consumers by giving them power to give any kind of feedback about their products. Making efficient use of natural resources during their business practice, they are also focused in water management.
Nestlé was able to create peaceful relations, employment opportunities, quality products, environmental protection, assistance for developing nations and unity in diversity making it one of the most successful brands in the world.