Nestle Market Research
TABLE OF CONTENTS
I. INTRODUCTION 2 II. ANALYSIS 3 1 Nestlé worldwide 3 1.1. Overview of Nestlé 3 1.2. Vision 4 1.3. Mission 4 1.4 . Objective ……………………………………………………………………………………...5 1.5. Products 6 2. Environment of Nestlé 7 2.1. Internal environment 7 2.1.1. Managers 7 2.1.2. Employees 9 2.2. External environment 10 2.2.1. Customers 10 2.2.2. Suppliers……………………………………………………………………………….11 2.1.3. Competitors 12 3. Inputs and Outputs 13 3.1. Inputs 13 3.2. Outputs 14 3.3. Research for production of Nescafe-Nestlé in Vietnam 15 4. Manufacturing process 16 5. Markting strategy in Vietnam ans Aia 18 III. REFERENCES 20 IV. APPENDICES………………………………………………………………………...22
Introduction
In this research work the company chosen is Nestlé. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future growth and further marketing planning strategy
Analysis
1. Nestlé Worldwide
1.1. Overview of Nestlé
All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues among the world's 40 largest corporations. Nestlé was founded in 1867 by Henri Nestlé. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestlé factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania
Being a company dedicated to food from the beginning, Nestlé remains sensitive to culinary and eating habits, and responds to specific nutritional
I. INTRODUCTION 2 II. ANALYSIS 3 1 Nestlé worldwide 3 1.1. Overview of Nestlé 3 1.2. Vision 4 1.3. Mission 4 1.4 . Objective ……………………………………………………………………………………...5 1.5. Products 6 2. Environment of Nestlé 7 2.1. Internal environment 7 2.1.1. Managers 7 2.1.2. Employees 9 2.2. External environment 10 2.2.1. Customers 10 2.2.2. Suppliers……………………………………………………………………………….11 2.1.3. Competitors 12 3. Inputs and Outputs 13 3.1. Inputs 13 3.2. Outputs 14 3.3. Research for production of Nescafe-Nestlé in Vietnam 15 4. Manufacturing process 16 5. Markting strategy in Vietnam ans Aia 18 III. REFERENCES 20 IV. APPENDICES………………………………………………………………………...22
Introduction
In this research work the company chosen is Nestlé. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future growth and further marketing planning strategy
Analysis
1. Nestlé Worldwide
1.1. Overview of Nestlé
All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues among the world's 40 largest corporations. Nestlé was founded in 1867 by Henri Nestlé. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestlé factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania
Being a company dedicated to food from the beginning, Nestlé remains sensitive to culinary and eating habits, and responds to specific nutritional
References: * Jafaa, M.S. (2009) Nestlé Marketing strategy for Marketing Report - Nestlé Milo [online]. Publication 25 November 2009 [accessed 16 June 2012]. Available from: http://www.scribd.com/doc/26214574/5/Nestlé-Marketing-strategy * Brabeck, P * Aziz, M.K. (2009) Marketing Management Strategies of Nestlé [online]. Publication 20 May 2009 [accessed 18 June 2012]. Available from: http://www.scribd.com/doc/61960026/Nestlé * Nescafe (2008) Coffee Production [online] * Khan, S.A. (2011) TQM 2nd Assignment on Nestlé [online]. Publication 16 February 2011 [accessed 21 June 2012]. Available from: http://www.scribd.com/doc/86194068/TQM-2nd-Assignment-on-Nestlé * Nestlé (no date) Mission and Vision [online] * Nestlé (2011) Nescafe [online].United Kingdom: Nestlé UK [accessed 21 June 2012]. Available from: http://www.Nestlé.co.uk/brands/coffee/Pages/Coffee.aspx * Nescafe (2011) Corp Governance Report 2011 [online]