Case Analysis in Nescafe Product
skip to main | skip to sidebar Nescafé and Consumer Perception
Company Background
Nestlé is the world leader in the consumer packaged goods industry. The company operates from its headquarters in Vevey Switzerland. The company produces about 6000 successful and popular brands.
In 1905 Nestlé was created after a merger between the Farine Lactee Henri Nestlé Company and Anglo Swiss Milk. Currently the company employees over 30,000 people and its global operations have reached 86 countries. Nestlé’s main competitors are other packed food manufacturers such as Unilever, Kraft Foods, Cadbury Schweppes, Hershey Foods and GROUPE DANONE.(1)
Products
Nestle manufactures a range of consumers goods.
• Baby foods e.g. Cerelac, Nestum
• Bottled water e.g. Nestle Pure life
• Cereals e.g. Chocapic
• Chocolate & confectionery e.g. Aero
• Coffee e.g. Nescafe
• Culinary, chilled & frozen food e.g. Buitone
• Dairy e.g. Carnation
• Drinks e.g. Juicy juice ,Milo
• Food service e.g. Chef, Chef Mate
• Healthcare nutrition e.g. Boost
• Ice cream e.g. Dreyers
• Petcare e.g. Alpo
• Sports nutrition e.g. Power bar
• Weight management e.g. Jenny Craig
Research estimates that 95%of UK households consume Nestlé products. Nescafe is one of these household brands. Nescafe claim to be “The World’s Favorite Coffee”. Every second up to 3,000 cups of this valuable brand is sipped by coffee lovers all over the world.
Global Presence
Nestlé 's superior geographic presence is key to its success over competitors. From the initial beginning in Switzerland the company has grown by leaps and bounds and now enjoys a presence in almost every country in the world. Today, Nestlé 's presence in most markets, including emerging markets, dates back many generations, and in some cases more than a century.
The long standing presence in local communities has contributed to close and loyal
Company Background
Nestlé is the world leader in the consumer packaged goods industry. The company operates from its headquarters in Vevey Switzerland. The company produces about 6000 successful and popular brands.
In 1905 Nestlé was created after a merger between the Farine Lactee Henri Nestlé Company and Anglo Swiss Milk. Currently the company employees over 30,000 people and its global operations have reached 86 countries. Nestlé’s main competitors are other packed food manufacturers such as Unilever, Kraft Foods, Cadbury Schweppes, Hershey Foods and GROUPE DANONE.(1)
Products
Nestle manufactures a range of consumers goods.
• Baby foods e.g. Cerelac, Nestum
• Bottled water e.g. Nestle Pure life
• Cereals e.g. Chocapic
• Chocolate & confectionery e.g. Aero
• Coffee e.g. Nescafe
• Culinary, chilled & frozen food e.g. Buitone
• Dairy e.g. Carnation
• Drinks e.g. Juicy juice ,Milo
• Food service e.g. Chef, Chef Mate
• Healthcare nutrition e.g. Boost
• Ice cream e.g. Dreyers
• Petcare e.g. Alpo
• Sports nutrition e.g. Power bar
• Weight management e.g. Jenny Craig
Research estimates that 95%of UK households consume Nestlé products. Nescafe is one of these household brands. Nescafe claim to be “The World’s Favorite Coffee”. Every second up to 3,000 cups of this valuable brand is sipped by coffee lovers all over the world.
Global Presence
Nestlé 's superior geographic presence is key to its success over competitors. From the initial beginning in Switzerland the company has grown by leaps and bounds and now enjoys a presence in almost every country in the world. Today, Nestlé 's presence in most markets, including emerging markets, dates back many generations, and in some cases more than a century.
The long standing presence in local communities has contributed to close and loyal
References: 1. Nestlé [homepage on the Internet]. No date [cited 2012.01.10]. Available from: http:// www.nestle.com/ 2. Nestlé [homepage on the Internet]. No date [cited 2012.01.10.]. Available from: http:// www.nestle-family.com/ 3. Adwomen [homepage on the Internet]. No Date [cited 2012.01.10.]. Available from: http://adwomeninenglish.blogspot.com/2009/02/how-nescafe-convinced-women.html