Based in Switzerland, Nestle is the world’s leading health, nutrition and wellness based company. It is also the largest food company in terms of revenue. With 447 factories operating in many countries around the world, the multinational company employs around 333,000 people, and produces a wide range of products, making it one of the most preferred food brands today.
Since its formation, Nestle has made a number of corporate acquisitions and is also listed as the top most profitable corporation in the world. So, keeping these points and impressive figures in mind, let’s do a SWOT analysis of Nestle, to get a better perspective of the strengths, weaknesses, opportunities and threats to this popular food brand.
Strengths
Let’s start with the first step to SWOT analysis of Nestle, which is determining the brand’s strengths:
The business holds the most extensive portfolio of brewery and food products in its sector. With annual earnings of more than $1 billion dollars from its 29 operating brands, and with 8,000 products under the belt, it is far from easy for any corporate to compete against Nestle.
Nestle has one of the most advanced research and design capabilities through which they introduce new products every year giving the brand a huge advantage over its competitors.
The multinational company is successfully operating in more than 100 countries and has an unmatchable distribution channel around the world.
To maintain its leading position in the market, Nestle has not only been forming partnerships with other leading companies, but is also acquiring several others, resulting in remarkable growth.
Nestle is a reputable brand and is well-known almost everywhere, as its products are used by millions of people each day.
Weaknesses
The next step to SWOT analysis of Nestle is its weaknesses:
Perhaps the biggest weakness is their inability to provide consistency in the quality of their food products, as Nestle often has