When Nestle began it was a Swiss national organization that sold to countries outside its home market only though sale agents, however by 1900 nestle changed their approached towards global expansion; they began buying local subsidiaries in foreign countries. When World War one occur there was high demand in dairy products, nestle took advantage of this and saw the opportunity to acquire existing factories and establish itself in the United States. By the time Second World War was happening a feeling of isolation in Switzerland lead nestle to make the decision of moving many of its executive offices offshore to the United States. Nestle was committed into changing the company to increase efficiency and productivity by moving into offshore market. By 1974 nestle for the first time made a move outside the food industry, Nestle became a major shareholder in the cosmetic giant L’Oreal,
When Nestle began it was a Swiss national organization that sold to countries outside its home market only though sale agents, however by 1900 nestle changed their approached towards global expansion; they began buying local subsidiaries in foreign countries. When World War one occur there was high demand in dairy products, nestle took advantage of this and saw the opportunity to acquire existing factories and establish itself in the United States. By the time Second World War was happening a feeling of isolation in Switzerland lead nestle to make the decision of moving many of its executive offices offshore to the United States. Nestle was committed into changing the company to increase efficiency and productivity by moving into offshore market. By 1974 nestle for the first time made a move outside the food industry, Nestle became a major shareholder in the cosmetic giant L’Oreal,