Preview

Globalisation and Facebook

Best Essays
Open Document
Open Document
2337 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Globalisation and Facebook
To what extent does Martell’s concept of globalisation apply to Facebook?

Facebook has undergone through multiple globalisation processes that have been particular identifiable over the recent decades. Facebook has reached over 800 million users worldwide since 2004 (Fowler 2010), and since then, many forms of corporate investment, multinational advertisement companies, and the endorsement of international political deregulation has shaped and expanded what was first a national based phenomenon to an international/global trend (Sassen 2007). The internet and particularly Facebook contribute to the way users interact with distant relatives and close friends; everyone knows what each other is doing across the world with a click of a button. With global trends shaping how we interlink with the structures of society, Facebook has been seen to have embedded its self within those structures as a consumerist hotspot. Its functions not only serve for a social purpose, but the social openness of its users, allows for global advertisement companies to pervade our computer screens which are regulated in the interest of the political economy, global market enterprise, and multinational capital (Cohen 2008). Facebook has therefore, had an influence on how we interact, behave and view the world; increasing diversities in our concept of national identity -realising a more homogenised sense of identity through global trends such as inter-national relations, technology and consumerist culture. Looking at how much Facebook has converged in its entirety through the processes of global distance, mass inclusive, interdependence, global inclusive-in inputs as well as reach; it also has to be regular and stable for it also to be truly globalised (Martell 2010). However, here we will argue that Facebook is not global in all its processes and discuss to what extent. Not all countries are equal in its distribution. Developing countries are still at the periphery (Sassen 2007), and lack



Cited: BBC News Technology. (2012) Facebook invests in Asia Pacific Gateway underwater internet cable. [Online] Available: http://www.bbc.co.uk/news/technology-18725728. [Accessed 05/04/2013] Cohen, N.S Fowler, G.A. (2012) The wall street journal E.U,(ed). Facebook: One Billion and Counting. [Online] Available: http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html. [Accessed: 01/04/2013] Johnson, B Lee, D (2012) BBC News Technology: Facebook surpasses 1 billion users as it attempts new markets [Online] Available: http://www.bbc.co.uk/news/technology-19816709. [Accessed 01/04/2013] Martell, L Moth, D. (2012) E-consultancy: What does Facebook global pages means for brand content strategies? [Online] Available: http://econsultancy.com/uk/blog/10930-what-do-facebook-global-pages-mean-for-brand-content-strategies. [Accessed 03/04/2013] Sassen, S

You May Also Find These Documents Helpful

  • Powerful Essays

    Edward, J. (2011). 9 Million Advertisers Use Facebook But Only 3.2 Million Have 'Pages '.…

    • 2866 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Considering that Facebook is a relatively new organization, it is still leading, building and sustaining performance excellence as it keeps ahead of its hefty competitors such as Google Inc., MySpace Inc., and Twitter Inc. tomention a few. Last year in November 2010, Facebook surpassed Google in “pageviews” and it accounted for 1 in every 4 pageviews in the US (brandchannel.com 2010). Plus as, based on its estimated value of $41 billion, it is the third largest web brand in the US behind Goolgewith$192.9 billion and Amazon at $74.4 billion, also it is important…

    • 3099 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Facebook Case Study

    • 2579 Words
    • 11 Pages

    References: Adams, Yvette. 2012. "10 Digital Strategies for Aussie Tourism Marketers." Marketing April: 34-35. Baxter, Andrew 2012. "Has Foursquare missed the retail boat, and will Facebook miss it to?" Marketing June 2012, 38. Bhagwat, Shree, and Ankur Goutam. 2013. "Development of Social Networking Sites and Their Role in Business with Special Reference to Facebook." Journal of Business and Management 6(5): 15-28. http://iosrjournals.org/iosrjbm/papers/Vol6-issue5/B0651528.pdf Chokoshvili, David. 2011. "The role of the internet in democratic transition: Case study of the Arab Spring." Master’s thesis, Central European University. Chu, Shu-Chuan. 2011. "Viral advertising in social media: participation in Facebook groups and responses among college-aged users." Journal of Interactive Advertising 12(1): 30-43. Darvell, Millie J., Shari P. Walsh, and Katherine M. White. 2011. "Facebook Tells Me So: Applying the Theory of Planned Behavior to Understand PartnerMonitoring Behavior on Facebook." Cyberpsychology, Behavior & Social Networking 14 (12): 717-722. De Prato, Giuditta, and Jean Paul Simon. 2011. "Paving the way to e-services: Innovation through online games." Paper presented at 22nd European Regional ITS Conference Budapest, Budapest, 18-21 September. http://www.econstor.eu/bitstream/10419/52209/1/672464470.pdf Edelman, David C. 2010. "Four ways to get more value from digital marketing." McKinsey Quarterly March: 1-8. https://www.mckinseyquarterly.com/Four_ways_to_get_more_value_from_dig ital_marketing_2556 Elphinston, Rachel A., and Patricia Noller. 2011. "Time to Face It! Facebook Intrusion and the Implications for Romantic Jealousy and Relationship Satisfaction." Cyberpsychology, Behavior & Social Networking 14 (11): 631635. Griffiths, Mark D. 2012. "Facebook addiction: Concerns, criticism, and recommendations—A response to Andreassen and colleagues 1." Psychological Reports 110 (2): 518-520. http://www.amsciepub.com/doi/abs/10.2466/01.07.18.PR0.110.2.518-520…

    • 2579 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    One major change that has occurred within the last fifty years is the uprising popularity of social media. Many people have accounts on Facebook and can communicate with people all over the world easily. While this is great for those who wish to keep in contact with friends, family, old classmates, etc. it has been shown that Facebook has been one of the leading causes of…

    • 977 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Hodgkinson maintains a critical, authoritative, and somewhat pessimistic tone throughout the article. The author critical tone is displayed in his thorough evaluation of every aspect of Facebook ranging from the disconnection and competition created amongst the users (326) and the purely capitalistic motivation of Peter Thiel, one of the men behind the site (328-334).His examination of these two subject is truthful, but pessimistic and biased because the author does not acknowledge any of the benefits of social networking. The writer’s authority is displayed in the structure of this article. He begins the article with a statement that immediately communicates to the reader what his stance is (326). In addition, Hodgkinson’s credibility is established not only because of his previous works, but also because of his in-depth analysis of Peter Thiel and strong factual support for each claim (328-334). He proves that Thiel’s main motive is profiting by referring to the litany of companies which, as of 2007, began advertising on the “free” Facebook (332). The author is making a clear appeal to logos since his supporting evidence is fact-based.…

    • 520 Words
    • 3 Pages
    Good Essays
  • Better Essays

    essay eng/101

    • 1217 Words
    • 5 Pages

    References: Aaron Smith, Laurie Segall, and Stacy Cowley, ”Facebook Reaches One Billion Users,” www.cnnmoney.com, Oct. 4, 2012…

    • 1217 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    growing at an astounding rate. Facebook reports that over 10% of the world’s population has a Facebook…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In the article written by Stephen Marche, the question of Facebook’s and technology in general’s impact on society is answered in various ways. One of Marche’s main points is that…

    • 1163 Words
    • 5 Pages
    Good Essays
  • Good Essays

    mgt 409 case analysis

    • 719 Words
    • 2 Pages

    I. Facebook is an online social network company founded in 2004 by Mark Zuckerberg. As one of the most widely used social platform, it allows people from different areas get connected through information exchange. Based on the research, Facebook has 154,828,140 users as of May 2011. Although, Facebook’s big audience has been good enough to keep companies move forward, it does suffer bottleneck in technology development and market occupancy. The strategic issue in this case is how Facebook continues to explore the intersection of technology to meet users’ needs, protect their interests and jump over international market barriers.…

    • 719 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Mark Zuckerberg, a name less well known than Facebook, is actually the genius behind the most popular social media site up to date. Rather than just graduating from Harvard, he chose to develop his own company. In only six years, the social media site Facebook has attracted over five hundred million users. Today, Facebook is one of the fastest growing companies in the world. About seven hundred thousand people sign up for Facebook all around the world every day (Kirkpatrick, 12). To accomplish such greatness, Zuckerberg uses only four methods. He is well-organized and a dedicated worker, he is able put his knowledge into his work, he is not doing it just for the money, and he is a kind, humble and friendly man.…

    • 925 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    media

    • 2248 Words
    • 7 Pages

    "Facebook 10 years on: how has the social networking site changed your life?." theguardian.com. Guardian News and Media, 4 Feb. 2014. Web. 29 July 2014. .…

    • 2248 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    In ‘Facebook is killing communication,’ Victor Visage claims that Facebook hinders people’s ability to develop communication skills. He says this for the following reasons. It erodes face to face communication skills, it promotes poor communication and friendships, and it also leads to shallow relationships. This essay will try to show that Victor Visage is wrong because it opens up worldwide communication, it enables you to make new friends, and it allows you to build strong connections with people all across the world.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Social Media: Facebook

    • 1089 Words
    • 5 Pages

    There are countless numbers of social sites around but the biggest most popular site is Facebook. Facebook is the world’s largest social network, with more than 900 million users. Mark Zuckerberg founded Facebook in 2004 while he was attending Harvard University. He intended Facebook for college students attending Harvard University but was such a success that it became an epidemic to other universities in different states to everywhere around the world. (The Guardian 2007)…

    • 1089 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The Social Network

    • 385 Words
    • 2 Pages

    Imagine having an idea worth twenty-five billion dollars. In the essay, “The Social Network”, Alissa Wilkinson writes about the movie, “The Social Network”, which is about Mark Zuckerberg, the world’s youngest billionaire, and his idea that changed the world. We can hardly remember the world ten years ago where we couldn’t see pictures from the event that we missed last night online the next day or create our own event, inviting everyone who’s numbers we don’t have. All of that changed when Zuckerberg created a website called Facebook.…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Facebook Globalization

    • 484 Words
    • 2 Pages

    The most surprising fact for me and which made me really take notice was that in two years ” Facebook had reached a market audience of 50 million people”[1]. For me this represents what globalization and creativity is all about. Facebook is a social network website that allows people from all over the world to keep in contact with each other, you can chat, view pictures, leave comments and even play games. It doesn’t matter how old you are whether you’re male or female everyone is talking about Facebook and how many friends they have.…

    • 484 Words
    • 2 Pages
    Good Essays