GLOBALISATION VERSUS LOCALIZATION IN THE FIRST FOOD INDUSTRY
KFC
Table of Content Vertical Integration along the Fast-food Supply Chain
Creating a Culture for Organizational Excellence
Bibliography
Web Reference
Task:1
GLOBALISATION VERSUS LOCALIZATION IN THE FIRST FOOD INDUSTRY
To demonstrate the globalization versus localization of the first food industry its necessary to demonstrate both the terms – “Globalization” and “Localization”
Globalization can be defined as the process by which markets and productions in different countries are becoming increasingly interdependent due to the dynamics of trade in goods and services and flows of capital and technology.
A Globalizing World: Culture, Economics, Politics. edited by David Held
Publisher: The Open University
Page:92
The practice that makes a product 's property suitable for using in different culture, language, political and social environment is known as the product 's localization.
A supply chain is a network of facilities and distribution options that performs the function of procurement of materials, transformation of these materials into intermediate and finished products and the distribution of these finished products to customers.
Essentials of Supply Chain Management By Michael H. Hugos, page 3
Now a supply chain could be global when not only its demand side is global but its supply side is equally global as the main efficiency lies in cost efficiency by which the local responsiveness can gain a swift drive, that only can achieved by globalizing the supply system.
If analysis take place on basis of base products then it will project the paradoxical balance of globalization and local responsiveness
Beverage
Fact: Pepsi is still served as most promoted soft drinks in KFC restaurants but Coca-Cola is served as one of the most popular drink in many restaurants of Malaysia, South Africa, Turkey, Romania ,Philippines, Greece, Israel and Sri Lanka.
Table of Content Vertical Integration along the Fast-food Supply Chain
Creating a Culture for Organizational Excellence
Bibliography
Web Reference
Task:1
GLOBALISATION VERSUS LOCALIZATION IN THE FIRST FOOD INDUSTRY
To demonstrate the globalization versus localization of the first food industry its necessary to demonstrate both the terms – “Globalization” and “Localization”
Globalization can be defined as the process by which markets and productions in different countries are becoming increasingly interdependent due to the dynamics of trade in goods and services and flows of capital and technology.
A Globalizing World: Culture, Economics, Politics. edited by David Held
Publisher: The Open University
Page:92
The practice that makes a product 's property suitable for using in different culture, language, political and social environment is known as the product 's localization.
A supply chain is a network of facilities and distribution options that performs the function of procurement of materials, transformation of these materials into intermediate and finished products and the distribution of these finished products to customers.
Essentials of Supply Chain Management By Michael H. Hugos, page 3
Now a supply chain could be global when not only its demand side is global but its supply side is equally global as the main efficiency lies in cost efficiency by which the local responsiveness can gain a swift drive, that only can achieved by globalizing the supply system.
If analysis take place on basis of base products then it will project the paradoxical balance of globalization and local responsiveness
Beverage
Fact: Pepsi is still served as most promoted soft drinks in KFC restaurants but Coca-Cola is served as one of the most popular drink in many restaurants of Malaysia, South Africa, Turkey, Romania ,Philippines, Greece, Israel and Sri Lanka.
Bibliography: (Mar 30th 2009) Title : Vertical integration