Globalization Vodafone
TABLE OF CONTENTS
1. Introduction 2
2. Purpose of assignment 3
3. Background of Vodafone 3
4. Theoretical review 4
4.1 PESTE Analysis 4 4.1.1 Political forces 4 4.1.2 Economic forces 4 4.1.3 Technological forces 4 4.1.4 Social forces 5 4.1.5 Environmental forces 5
4.2 SWOT Analysis 5 4.2.1 Strengths 5 4.2.2 Weakness 5 4.2.3 Opportunities 5 4.2.4 Threats 6
5. The analysis of Vodafone 6
5.1 The analysis of Vodafone based upon the PESTE framework 6 5.1.1 Political forces on Vodafone 6 5.1.2 Economic forces on Vodafone 6 5.1.3 Technological forces on Vodafone 6 5.1.4 Social forces on Vodafone 7 5.1.5 Environmental forces 7
5.2 The analysis of Vodafone based upon the SWOT framework 7 5.2.1 Strengths and weaknesses of Vodafone 8 5.2.2 Opportunities and threats of Vodafone 8
6. Conclusion 9
7. References 9
1. Introduction
In these days we can find a lot of different definitions of globalization. Some scientists globalization describes as political, economical and cultural atmosphere off today (M. I. Katsioloudes and S. Hadjidakis, 2007). W. H. Mobley (2006) strongly believes that globalisation is result of all changes in the world but not the cause. He says that the real driving force behind dislocations is the speed of change of widespread adoption of new approaches especially in areas that have heretofore been stable. While other scientist D. J. Boudreaux (2009) consider that globalization is the advance of human cooperation across national boundaries. Cooperation is describe as a typically taken to involve each participating person’s intention to be part of larger effort. He also found out that globalisation is a source of rivalry of competition. It’s equally real and important because it’s the vast pattern of cooperation that globalisation spread across our planet. That is to say that without competition would be neither inventions nor innovations. As well all these scientists accepted that globalization is closer
1. Introduction 2
2. Purpose of assignment 3
3. Background of Vodafone 3
4. Theoretical review 4
4.1 PESTE Analysis 4 4.1.1 Political forces 4 4.1.2 Economic forces 4 4.1.3 Technological forces 4 4.1.4 Social forces 5 4.1.5 Environmental forces 5
4.2 SWOT Analysis 5 4.2.1 Strengths 5 4.2.2 Weakness 5 4.2.3 Opportunities 5 4.2.4 Threats 6
5. The analysis of Vodafone 6
5.1 The analysis of Vodafone based upon the PESTE framework 6 5.1.1 Political forces on Vodafone 6 5.1.2 Economic forces on Vodafone 6 5.1.3 Technological forces on Vodafone 6 5.1.4 Social forces on Vodafone 7 5.1.5 Environmental forces 7
5.2 The analysis of Vodafone based upon the SWOT framework 7 5.2.1 Strengths and weaknesses of Vodafone 8 5.2.2 Opportunities and threats of Vodafone 8
6. Conclusion 9
7. References 9
1. Introduction
In these days we can find a lot of different definitions of globalization. Some scientists globalization describes as political, economical and cultural atmosphere off today (M. I. Katsioloudes and S. Hadjidakis, 2007). W. H. Mobley (2006) strongly believes that globalisation is result of all changes in the world but not the cause. He says that the real driving force behind dislocations is the speed of change of widespread adoption of new approaches especially in areas that have heretofore been stable. While other scientist D. J. Boudreaux (2009) consider that globalization is the advance of human cooperation across national boundaries. Cooperation is describe as a typically taken to involve each participating person’s intention to be part of larger effort. He also found out that globalisation is a source of rivalry of competition. It’s equally real and important because it’s the vast pattern of cooperation that globalisation spread across our planet. That is to say that without competition would be neither inventions nor innovations. As well all these scientists accepted that globalization is closer
References: Mobley, W. H. (2006) Advances in Global Leadership. Volume 4. [online] Available: <http://books.google.com/books?id=tGAsq1zd51kC&printsec=frontcover&hl=lt&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false>. Hechavarria, D. (2005) The history of Vodafone. [online] Available: <http://www.associatedcontent.com/article/12729/the_history_of_vodafone.html?cat=15> Kaleem, A. (2005) SWOT analysis. [online] Available: <http://bizeco.blogspot.com/search?q=swot>. Fackler, M., Belson,K. (2005) A major backfire in Japan deflates Vodafone’s one size fits all strategy. [online] Available: < http://orbitchange.com/blog/wpcontent/uploads/2007/02/vodafone_japan_deflates.pdf>. Bustillo, J., Diaz, P., Huete, L. (2008). The ultimate cultural change: Vodafone Spain’s technology area. [online] Available:< http://www.iese.edu/research/pdfs/OP-0155-E.pdf>. Tallman, S.(2000). Global Strategy. [online] Available: <http://books.google.com/books?id=ofwK3Am_LvMC&hl=lt Cowinng, J.S