Vodafone Hutchison Australia Report
Contents 2
Introduction 3
Swot Analysis 4
Strengths 4
Weaknesses 4
Opportunities 4
Threats 5
What Vodafone does well 5
Network guarantee 5
New network on the 850MHz frequency 5
Sponsorship 6
Promotion 7
What Vodafone could do better 8
Network / Signal 8
Promotion 8
Image 10
Competition /Australian Duopoly 10
Telstra 10
Optus 11
How to make the company a more effective organization 12
References 13
Introduction
Vodafone Group Plc. is the world 's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company 's subsidiary undertakings, joint ventures, associated undertakings and investments.
In Australia, Vodafone is operated by Vodafone Hutchison Australia (VHA), a 50:50 joint venture between Vodafone Group Plc and Hutchison 3G Australia.
Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy John 's brands.
However, it has been very difficult for Vodafone to fight with the Australian duopoly (Telstra- Optus), which have much better network and they have never left easy to Vodafone entry in the market.
Nowadays, Vodafone is going through a difficult edge in the Australian market resulting in financial loss, bad reputation and reducing costs.
In the following report we will analyze Vodafone Hutchison Australia and their competitors to recognize any opportunity of improvement in the actual market.
Swot Analysis
Strengths
It is the world 's second-largest mobile telecommunications company.
It has a significant presence in most part of the world.
In Australia they also operate 3 and Crazy John’s brands.
Provides 3g coverage.
It supports sponsorships (Vodafone McLaren Mercedes for formula 1 and Australian Test Cricket Team )
New network on the 850MHz frequency
Vodafone network guarantee
Weaknesses
Damage brand
They will close Crazy John’s stores, rebranded
Introduction 3
Swot Analysis 4
Strengths 4
Weaknesses 4
Opportunities 4
Threats 5
What Vodafone does well 5
Network guarantee 5
New network on the 850MHz frequency 5
Sponsorship 6
Promotion 7
What Vodafone could do better 8
Network / Signal 8
Promotion 8
Image 10
Competition /Australian Duopoly 10
Telstra 10
Optus 11
How to make the company a more effective organization 12
References 13
Introduction
Vodafone Group Plc. is the world 's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company 's subsidiary undertakings, joint ventures, associated undertakings and investments.
In Australia, Vodafone is operated by Vodafone Hutchison Australia (VHA), a 50:50 joint venture between Vodafone Group Plc and Hutchison 3G Australia.
Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy John 's brands.
However, it has been very difficult for Vodafone to fight with the Australian duopoly (Telstra- Optus), which have much better network and they have never left easy to Vodafone entry in the market.
Nowadays, Vodafone is going through a difficult edge in the Australian market resulting in financial loss, bad reputation and reducing costs.
In the following report we will analyze Vodafone Hutchison Australia and their competitors to recognize any opportunity of improvement in the actual market.
Swot Analysis
Strengths
It is the world 's second-largest mobile telecommunications company.
It has a significant presence in most part of the world.
In Australia they also operate 3 and Crazy John’s brands.
Provides 3g coverage.
It supports sponsorships (Vodafone McLaren Mercedes for formula 1 and Australian Test Cricket Team )
New network on the 850MHz frequency
Vodafone network guarantee
Weaknesses
Damage brand
They will close Crazy John’s stores, rebranded
References: Vodafone website http://www.vodafone.com.au Telstra website http://www.Telstra.com.au Optus website http://www.optus.com.au Vodafone hangs up on Crazy John 's brand http://www.theaustralian.com.au/australian-it/vodafone-hangs-up-on-crazy-johns-brand/story-e6frgakx-1226554648209 Vodafone Hutchison’s $2bn game plan http://www.afr.com/p/technology/vodafone_hutchison_bn_game_plan_Thphp9Nb1Kw9AtAxfG3TZK