Godiva Case Study
Godiva Gems are individually wrapped packages of pieces of chocolates so that they can be shared. The features three varieties: solid Gems, Caramel Gems,-and Gems, all are available in rich milk or dark chocolate. Made the finest cocoa and in keeping with Godiva's Belgian Solid Gems are a treat for any chocolate love; caramel Gems soft chewy centers of caramel enrobed in chocolate, and Gems feature a smooth filling crafted in the tradition of world-renowned truffles' Godiva Gems are available in packages caramels,- or consumers can purchase Gems bags for as low as $4'99 for range of 'l 2 to 18 chocolates or $9.99 for a bag of 20 to 29 lates. These products are offered for sale in Godiva stores, newsstands, duty{ree shops, and select premium grocers like Safeway, Publix, and wegmans, making it possible forionsumers to obtain these
Godiva Gems is defined.as a groundbreaking moment in worldl leading premium chocolate producert hLtory.
the
smaller Godiva is noi abandoning the high_end market either. collection Alongside the Gems selling on the supermarket shelves, the Truffle company arso introduced ;Legacy Truffles,,, which retail for with $S+ for-ZO pieces. CoJira executives also report that baked heritage, goods like cakes will soon be available from the company,s web are iit". Th"re new product offerings are forecasted to help Truffle the $5oo million revenue of the company by 2o14.Finally,double yildiz Godivas Holding, the parent company of Godiva, continues investments soli-ds. a chocoeasily
Discussion Questions r. Define "the product" offered levels of Godiva Gems the company aims to appeal to more consumers who will consume just more Godiva every day.
containing
a
single variety
of truffles,
to grow the Godiva brand in different markets. The company is pre"paring to enter china with two store openings and is also f tanning to open two stores in its home country of Turkey in the Leginning of 2010.
visit the Web site
Godiva Gems is defined.as a groundbreaking moment in worldl leading premium chocolate producert hLtory.
the
smaller Godiva is noi abandoning the high_end market either. collection Alongside the Gems selling on the supermarket shelves, the Truffle company arso introduced ;Legacy Truffles,,, which retail for with $S+ for-ZO pieces. CoJira executives also report that baked heritage, goods like cakes will soon be available from the company,s web are iit". Th"re new product offerings are forecasted to help Truffle the $5oo million revenue of the company by 2o14.Finally,double yildiz Godivas Holding, the parent company of Godiva, continues investments soli-ds. a chocoeasily
Discussion Questions r. Define "the product" offered levels of Godiva Gems the company aims to appeal to more consumers who will consume just more Godiva every day.
containing
a
single variety
of truffles,
to grow the Godiva brand in different markets. The company is pre"paring to enter china with two store openings and is also f tanning to open two stores in its home country of Turkey in the Leginning of 2010.
visit the Web site