He asks us to imagine a giant weight needing to be lifted, yet you have a flywheel to assist you. In addition, as a team works the flywheel, it eventually takes off and begins to do some of the heavy lifting for you. Collins calls this momentum. The important piece to this principle is that is was not one big push that created the momentum, yet continuing in one direction for a long time that eventually created the unstoppable motion. And as Collins points out, that momentum is contagious. He states, “When people begin to feel the magic of momentum—when they begin to see tangible results, when they can feel the flywheel beginning to build speed—that’s when the bulk of people line up to throw their shoulders against the wheel and push.” People want to be on a winning
He asks us to imagine a giant weight needing to be lifted, yet you have a flywheel to assist you. In addition, as a team works the flywheel, it eventually takes off and begins to do some of the heavy lifting for you. Collins calls this momentum. The important piece to this principle is that is was not one big push that created the momentum, yet continuing in one direction for a long time that eventually created the unstoppable motion. And as Collins points out, that momentum is contagious. He states, “When people begin to feel the magic of momentum—when they begin to see tangible results, when they can feel the flywheel beginning to build speed—that’s when the bulk of people line up to throw their shoulders against the wheel and push.” People want to be on a winning