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Google Analysis

Sean Shetler

I. Introduction - Google Corporate Culture
It is very well documented in books, newspaper articles, periodicals, and websites that Google has a successful corporate culture. In fact, by just looking at pictures of the Google campus online you can see that working at Google looks more like a playground, and not just a place for work. Consequently, the corporate culture at Google has definitely led to Google’s success. Google has people whose single job is to keep employees content and maintain productivity. It may sound too supervisory to some, but this is how Google operates (Bulgyo). Each year, Google gets over 2.5 million applicants. That’s equal to 6,849 per day and about 5 per minute – and Google reviews each one (Bulygo). What’s noteworthy is the logistics of each hire, but why they hire this way. Everyone is familiar with the crazy questions that Google might ask because of course it is Google. Everyone in the world of Information Technology wants to work for Google. Because of this competitive nature of getting into Google to become a “Googler” it is very competitive to become a new hire. But it is worth noting that the “people” Google hires are the valuable resource that makes Google so successful.
When learning about Google’s culture, one of the people you need to know of is Laszlo Bock. He is the head of People Operations, known by many companies as “Human Resources” (Bulgyo). People operations are where science and human resources intersect. People and Google’s culture is what keeps Google a top performing company and leads to their competitive advantage.
II. Strong Corporate Culture & Competitive Advantage
Google is placed #1 on Fortune Magazine’s list of the hundred best places to work in 2007 and 2008 (Fortune). Positive employee relations have been important in the high-efficient operations within Google and boost lots of creative ideas through non-serious working hours as well. Google is a fun

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