Preview

google corporate assessment

Good Essays
Open Document
Open Document
850 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
google corporate assessment
Brochure
More information from http://www.researchandmarkets.com/reports/571763/

Google Inc.: Strategic Corporate Assessment - Strategy, SWOT Analysis and 5year Financial Insights with In-depth Company Profile
Description:

Google is one of the leading internet search engines and provider of related advertising services. The company has made several acquisitions in the recent years including innovative product based companies like You Tube and JotSpot. The companys technology expertise and recent acquisitions would provide it a right base for future growth.
Scope

- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors - Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights of this title
Google operates as one of the leading internet search engines in the world. It specializes in internet search engines and related advertising services.Google has earned a strong market position and technology expertise enabling it to launch a number of new products such as Gmail and Google Earth.
The company has a proprietary technology and strong technological infrastructure providing competitive advantage. Google uses self-service delivery model (through AdWords and AdSense) enabling it to establish a customer relationship with over 160,000 advertisers worldwide.
The company is highly dependent on large number of Google Network members.Google is expanding its presence in China, which would enable it to strengthen its leadership position.Growing online ad spending would have a positive impact on the financial performance of the company.
Key reasons to purchase this title

- Access all the important information and analysis on the company in a single report
- Understand companys strengths, weaknesses, opportunities and threats along with business strategy and

You May Also Find These Documents Helpful

  • Better Essays

    Fin 516 Mini Case

    • 1678 Words
    • 7 Pages

    Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the…

    • 1678 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.…

    • 801 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Google is a very robust search engine that is highly adjustable to meet everyone’s needs. You can search by website, image, map or other file type. It gives you millions of results and ranks those results according to relevance and page rank.…

    • 450 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Google Stock Report

    • 2032 Words
    • 9 Pages

    Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company's profits…

    • 2032 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Some of their major products and services include mainly their Google search and the other is the most popular media website on the internet, Youtube.com. They also have a multitude of smaller services such as google maps, google news, google finance, google trend search, google chrome [their newest web browser], and a picture sharing service site called Picasa.…

    • 397 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Google has created the most popular search engine and organized the information in such a manner that it has created a sustainable competitive advantage as is clear from the fact that although the search engine was started in 1997, the company is still having its domination in the search engine market with a market share of 67.5% in Feb. 2013 as per the data released by comScore, the leading (comScore, 2013: Mar. 13). Company has created a first mover advantage by aggressively building its search engine by adding to it Google Books, Google Scholar, Google Finance, Google News, Google video, Google Images etc. which helped the user search with specific key words. The company has been able to sustain its competitive advantage as is also clear from the fact that General Sentiment, a social analytical company has ranked Google topping the list of brands with a brand value of $756.6 million even surpassing Apple’s brand value (Reisinger, 2012: Aug. 2). This is a result of its innovative products and heavy expenditure on sales and marketing. Google invested $6.143 billion in 2012 on sales and marketing which is 12.2% increase over investment of $4.589 billion in 2011 on sales and marketing (Google, 2012: n.d). There was addition of advertising expenses of $288 million in 2012 (Google, 2012: n.d) which is a reflection of how the company invests in brand building of its products. The diversification move undertaken by the company is the result of innovation at Google and extensive research and development with R&D expenses continuously increasing from $3.8 billion in 2010 to $5.2 billion in 2011 and $6.8 billion in 2012 (Google, 2012: n.d). Although there were initial problems with the…

    • 6024 Words
    • 25 Pages
    Good Essays
  • Good Essays

    Itm434 Mod 5 Case

    • 1036 Words
    • 5 Pages

    Google is by any standards a huge corporation, generating in 2009, annual revenue of $23,651,000,000. At its core is its search engine, which processes over a million search requests every day. It is globally involved in the advanced development and application of multinational public cloud computing, Internet search and advertising technologies and its declared mission from the outset has been ‘to organize the world’s information and make it universally accessible and useful’.…

    • 1036 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release multiple language versions of Google.com and became the world 's…

    • 1703 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    Google’s greatest creation is its Internet search engine. In 2008 it is estimated that Google earned more than $4 billion in profits and more than 95% of that profit was tied to its advertising coming from its search engine. Google’s search engine was able to revolutionize the way an Internet search engine gave results to a particular search that was conducted. A basic search engine would stack results based on the amount of times your search term appears on each site. On the other hand, Google stacks its results based on its relevance and importance to that…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Case Memo(Google)

    • 257 Words
    • 2 Pages

    Google is a leader in web searching and advertising. It controls about 84 percent of the Global Search Engine Market Share at 2012[1]. In addition, it not only offers information search service for worldwide users, but also provides many different innovative products and related services.…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Google is the largest search engine and the name of the corporation founded by Larry Page and Sergey Brin, The idea of Google was developed in the dorm room of its founders, while they were students at Stanford University. Google became an official corporation on September 4, 1998. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. According to an article written in PC World, by McCracken, 2005, Google seems to be taking the far-reaching implications of those words literally. After carefully examining Google’s philosophy, mission, value and vision statements, it is evident that Google does what it says.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Google Strategic Plan

    • 3869 Words
    • 12 Pages

    Google’s primary mission is to organize information and make it accessible and useful (Google, 2006). The company prides itself in the collection, synthesis, analysis and presentation of a range of information packages. Since 1998 when the company was invented from a minor search engine BackRub in the Silicon Valley, it has grown to serve the needs of the people around the world. Google envisions on becoming the greatest, most reliable source of web information. Through a powerful teamwork and pristine skills in science and technology, Google envisions in pursuing the edge of its expertise to come up with a competitive platform. The platform will be used in the provision of reliable information. Google’s aims to provide the best user experience through emerging technologies and geographies. Finally, the company’s objective is to attain a unique…

    • 3869 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Audit/Image paper

    • 267 Words
    • 2 Pages

    Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.…

    • 267 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Labor Union At Google

    • 1874 Words
    • 8 Pages

    Google is an American multinational conglomerate company that specializes in internet based products and services. These products and services include online searching, advertising technologies, cloud computing, and software. Google was founded September 4th 1998 in Menlo Park, California by Larry Page, and Sergey Brin. Google’s main headquarters can be found in Mountain View, California. Google is a subsidiary of the parent company Alphabet Incorporation. Google is a very large company and it has subsidiaries of its own. These subsidaries are YouTube, ITA Software, AdMob, and Google Japan. Google is currently trading stock under the letters GOOGL and GOOG. Google has been around for about 18 years and continues to thrive. A lot of Google’s…

    • 1874 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Market definition: Worldwide online video market | Market size: 36 billion unique visitors in 2007…

    • 968 Words
    • 4 Pages
    Good Essays

Related Topics