Google Financial Statement Analysis
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Google Financial Statement Analysis
Table of Contents Introduction 3 Property and Equipment 4 Intangible Assets 5 Goodwill 6 Depreciation Methods 6 Impairment 7 Current Liabilities 7 Contingent Liabilities 7 Long-term Liabilities 8 Bonds Payable 8 Capital Leases 8 Works Cited 10
Introduction
Google Inc. is an American multinational corporation that specializes in Internet-related services and products. It was founded on September 4, 1998 by Larry Page and Sergey Brin while they both were attending Stanford University. Google’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google). I chose to do my financial report analysis on Google because we live in a world that is rapidly changed by the advances in technology and Google is one of the world’s best innovators in the field. The word “Google” itself is used as common nomenclature in the field of technology. Although there are other search engines available on the Internet, the word “Google” has become synonymous with regards to looking up something online. You don’t hear people going around saying “Yahoo! It” or “Bing it”.
Google is important because they are such a huge competitor in the field of technology. Google has their Android operating system that is a huge competitor with Apple’s IOS. Google also makes their own phones that also compete with Apple’s iPhone. Google is also developing a product called Google Glasses, which are glasses that you can interact with using only your eyes. This company has a lot of potential to lose and to make a lot of money, so that is why I chose it to do my financial report analysis.
This report is going to include the amount of property and equipment that Google has on their balance sheet for the last two years, the amount of depreciation expense, the individual components of property and equipment and also how the company accounts for nonmonetary exchange and dispositions of
Google Financial Statement Analysis
Table of Contents Introduction 3 Property and Equipment 4 Intangible Assets 5 Goodwill 6 Depreciation Methods 6 Impairment 7 Current Liabilities 7 Contingent Liabilities 7 Long-term Liabilities 8 Bonds Payable 8 Capital Leases 8 Works Cited 10
Introduction
Google Inc. is an American multinational corporation that specializes in Internet-related services and products. It was founded on September 4, 1998 by Larry Page and Sergey Brin while they both were attending Stanford University. Google’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google). I chose to do my financial report analysis on Google because we live in a world that is rapidly changed by the advances in technology and Google is one of the world’s best innovators in the field. The word “Google” itself is used as common nomenclature in the field of technology. Although there are other search engines available on the Internet, the word “Google” has become synonymous with regards to looking up something online. You don’t hear people going around saying “Yahoo! It” or “Bing it”.
Google is important because they are such a huge competitor in the field of technology. Google has their Android operating system that is a huge competitor with Apple’s IOS. Google also makes their own phones that also compete with Apple’s iPhone. Google is also developing a product called Google Glasses, which are glasses that you can interact with using only your eyes. This company has a lot of potential to lose and to make a lot of money, so that is why I chose it to do my financial report analysis.
This report is going to include the amount of property and equipment that Google has on their balance sheet for the last two years, the amount of depreciation expense, the individual components of property and equipment and also how the company accounts for nonmonetary exchange and dispositions of
Cited: Google, “Google Corporate Information” Retrieved June 8, 2013. Google, Inc. “Class A Annual Report 10-k Filling” Retrieved June 8, 2013 Wikinvest, “Google Depreciation and Amortization” (2013), Retrieved June, 10, 2013.