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graduated thesis
The Influence of Cultural Adaptation on Disney Theme Parks

By

駱巧瑜Chaio-Yu, Lou
陳奎因Kuei Yin, Chen
楊凱智Kai-Chih, Yang
徐仁軒Ren-Xuan, Shiu

Department of Applied English
Ming Chuan University
Kweishan, Taoyuan, Taiwan
June, 2010
The Influence of Cultural Adaptation on Disney Theme Parks

By

駱巧瑜Chaio-Yu, Lou
陳奎因Kuei Yin, Chen
楊凱智Kai-Chih, Yang
徐仁軒Ren-Xuan, Shiu

A thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Applied English

Approved by

________________
Chia-Chin Susan Sung, M.S.
Chairperson of the Committee

_______________
Chao-Chang Wang, Ph.D.
Chairperson of the Department of Applied English

Department of Applied English
Ming Chuan University
Kweishan, Taoyuan, Taiwan
June, 2010
Abstract

Disneyland is a fascinating worldwide industry, and also the most successfully run theme park in the world. When it comes to theme parks, Disney will be the first thing that comes to everyone’s mind. Because of the great success of Disney, researchers want to look into the reasons why it is so important and so attractive to the entertainment industry.

For example, Disney’s Asian theme parks usually would apply local customs and festivals into their programs. And by doing so, it draws more local tourists to attend the events. Disney always pays attention to these cultural factors and uses them to its advantages. Plus, the special programs such as using stars to endorse the event also help attract younger generation.

Although there are lots of elements that help make Disney into a worldwide industry, researchers focus on the cultural part. Thus, researchers apply the method of data-collecting, and comparison of different theme parks of Disney to come to the findings that culture does play an important role in its success. i
TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1


References: Beckwith, Harry. (2003). What Clients Love: A Field Guide to Growing Your Business. Green,H. A. John.(1971). Consumer theory “Hongkongdisneyland News.” The Cultural Representative in Hong Kong Disneyland comes to America and brings magical fascination to Hong Kong Lemin, Chen. (2007). Civilization of the Europe Maanen, J Margaret (1991). The Theme Park of Experience. What Museum can Learn from Mickey mouse.Vol. 25 Issue 6, p24-31. Wasko, J. (2001). Understanding Disney, p2-3. “Yahoo Blog. ” The Biggest Investment in France Recently. Online. 1 Apr. 2007- http://tw.myblog.yahoo.com/jw!NxC2PYqYFQPGZ4cgtsJtJ4tx/article?mid=583 “Yahoo News Youell, R. (1996). Travel and Tourism. England: Longman. “Yahoo News.” Disney are Coming to Shanghai, Snow White and Mickey are Localized. Online. 5 Nov. 2009-http://tw.news.yahoo.com/article/url/d/a/091105/5/1ue25.html Zoe “The Children Fashion Blog.” Fashion Minnie’s are Back in Paris
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