2. I completely an one hundred percent agree with Disney’s decision to pursue a localization approach in emerging-markets. Even without localizing the Disney brand internationally, foreigners somewhat recognize the powerful Disney name. If you educate the people in the emerging markets and make Disney in foreign markets what is in the United States, this will create an enormous international recognition. The morals and values Disney tries to portray through its movie productions are accepted and basically the same worldwide. Localizing basically just means Disney has to tweak little odds and ends to make the productions completely acceptable in these emerging markets. A phenomenon even more powerful than recognition is recall. With enough foreign advertising and education about Disney’s products, the consumers of the emerging markets will begin to think about Disney on their own, creating an extreme brand awareness.
3. High School Musical, a Disney Production, was extremely successful throughout global markets. This is because Disney created different spinoffs to complement