Green Mountain Coffee Roaster, Inc Export Project
Green Mountain Coffee roaster, Inc | Export Project | | |
BUS 580
|
Student name: Dongjie Zhang
Catalog
Chapter 1. The analysis of necessity and feasibility - 2 -
1.1 Background & product - 2 -
1.2 Necessity - 2 -
1.3 Feasibility - 3 -
Chapter 2. Why chose China? - 5 -
2.1 Legal system & government position - 5 -
2.2 Banking system - 6 -
2.3 Trade environment - 7 -
Chapter 3. Business plan - 8 -
3.1 Location - 8 -
3.2 Mode of entry - 8 -
3.3 Strategic alliances - 8 -
Chapter 4. SWOT analysis - 9 -
4.1 Superiority - 9 -
4.2 Weakness - 9 -
4.3 Opportunities - 10 -
4.4 Threats - 11 -
References - 12 -
Chapter 1. The analysis of necessity and feasibility 1.1 Background & product
Green Mountain Coffee Roasters, as the second fast growing company in the world, is the leader of American coffee retail market in last decade. They created a new style of coffee business. Sell great coffee into Office. In 2006, something big happened, the company corporate with Keurig incorporated, which is a manufacture of single-cup brewing system. Then Keurig coffee machine and K-cup began getting popular. They sell these K-cups in domestic wholesale and retail markets and directly to end consumers. According to the annual report of Green Mountain Coffee Roasters, Inc, the sale amount is 6 million units of single-cup brewer and 1 billion units of K-cup in 2011.
1.2 Necessity
The big news exploded in March 2011. Starbucks Corporation, the largest coffeehouse company in the world and Green Mountain Coffee Roasters, Inc. enter into strategic manufacturing, marketing, distribution and sales Relationship. The companies plan to make Starbucks coffee and teas available in Green Mountains K-Cup portion packs by the fall of 2011. “Making Starbucks coffee out of Starbucks store” is one of the biggest breakthroughs. Although Starbucks have more than 10,000 chain stores in the world, but compare with the huge coffee
BUS 580
|
Student name: Dongjie Zhang
Catalog
Chapter 1. The analysis of necessity and feasibility - 2 -
1.1 Background & product - 2 -
1.2 Necessity - 2 -
1.3 Feasibility - 3 -
Chapter 2. Why chose China? - 5 -
2.1 Legal system & government position - 5 -
2.2 Banking system - 6 -
2.3 Trade environment - 7 -
Chapter 3. Business plan - 8 -
3.1 Location - 8 -
3.2 Mode of entry - 8 -
3.3 Strategic alliances - 8 -
Chapter 4. SWOT analysis - 9 -
4.1 Superiority - 9 -
4.2 Weakness - 9 -
4.3 Opportunities - 10 -
4.4 Threats - 11 -
References - 12 -
Chapter 1. The analysis of necessity and feasibility 1.1 Background & product
Green Mountain Coffee Roasters, as the second fast growing company in the world, is the leader of American coffee retail market in last decade. They created a new style of coffee business. Sell great coffee into Office. In 2006, something big happened, the company corporate with Keurig incorporated, which is a manufacture of single-cup brewing system. Then Keurig coffee machine and K-cup began getting popular. They sell these K-cups in domestic wholesale and retail markets and directly to end consumers. According to the annual report of Green Mountain Coffee Roasters, Inc, the sale amount is 6 million units of single-cup brewer and 1 billion units of K-cup in 2011.
1.2 Necessity
The big news exploded in March 2011. Starbucks Corporation, the largest coffeehouse company in the world and Green Mountain Coffee Roasters, Inc. enter into strategic manufacturing, marketing, distribution and sales Relationship. The companies plan to make Starbucks coffee and teas available in Green Mountains K-Cup portion packs by the fall of 2011. “Making Starbucks coffee out of Starbucks store” is one of the biggest breakthroughs. Although Starbucks have more than 10,000 chain stores in the world, but compare with the huge coffee
References: Announcement in the meeting of Trade Policy Review Body (4/26/2010). 7. National Bureau of Statistics of China (2006) 8