Sacred Heart College Senior | Group Investigation: Impression Formation |
Sacred Heart College Senior | Group Investigation: Impression Formation |
Introduction:
The focus of the investigation explored whether an individual’s gender impacts upon their first impressions of a female presenter after exposure to a ten second video.
Impression formation is the process of recognizing, organising and collecting information in order to produce an integrated and logical impression. Impressions can be managed by the use of non-verbal communication or verbal communication. Non-verbal communication can consist of gestures, how the person presents them, open or closed body language and eye contact, physical appearance and facial expressions are the most likely used cues to form impressions. The formation of the impression can also be assisted by verbal communication, which can be considered in terms of variations of speech, the manner of speech, the tone and quality of their words.
Research in the area of impression formation is important as psychologists are interested in the formation of impressions, and importantly what influences impressions. An understanding of this is something which has the ability to help people in regards to their personal life’s, for example if one was to appear for a job interview they would want to present a good first impression, thus knowledge regarding how to best manage this impression is important.
The data which was collected from the participants was subjective quantitative, as all participants completed a self-report in the form of a first impression rating scale. The data was based on participants thought, feelings and emotions in numerical form. The data will be presented in a bar graph, as the data collected was categorical, and will compare the means first impression scores of the female presenter for both males and female’s participants.
It is expected that males will
Bibliography: Psychology Stage 2 Text Book Jacaranda QLD -------------------------------------------- [ 1 ]. Psychology Stage 2 Text Book [ 2 ]. Psychology Stage 2 Text Book