Gucci the Company
Section 1: * We chose Gucci for our project because it was a brand that none of us knew a lot about and we thought it would be interesting to learn about the company. * It is a designer brand that produces purses, women’s wear, men’s apparel and children’s wear. * Gucci is located in all major fashion capitals and large cities. For example, the one we went and visited was the location on Rodeo Drive in Beverly Hills. They are located globally. * The target market for Gucci is mostly business women with a higher income. They create products that this customer would value, such as purses or business suits. This customer would generally take a lot of care into purchasing a garment, taking into consideration it’s quality and detail. Most of the customers that shop at Gucci are not concerned with the high prices that are displayed in the store and care only about quality or the name on the label.
* Gucci 's segmentation of marketing is toward both women and men with a high purchasing power, mostly high income, well-educated, and with some social background. * Gucci offers a wide range of products but mostly known for their leather goods, men’s dress suits, and women’s accessories ranging from bags to shoes and watches. Their best-selling products are their purses.
* Gucci 's competitors are Chanel and Louis Vuitton for leather goods, and competing with Tom Ford and Valentino in men’s dress suits. * Gucci is a company that 's main focus is on product, marketing and consumer led. The company from its origins tries to make the best their leather products quality wise. Guccio Gucci, being inspired by luxury leather items in London and Paris, desired for his company to be very high end in the products they distributed. A lot of Gucci is based on product and the design. Their designers are what make the company prosper. They also heavily focus on what the consumer wants. Being in the fashion industry they care a great deal about what is
* Gucci 's segmentation of marketing is toward both women and men with a high purchasing power, mostly high income, well-educated, and with some social background. * Gucci offers a wide range of products but mostly known for their leather goods, men’s dress suits, and women’s accessories ranging from bags to shoes and watches. Their best-selling products are their purses.
* Gucci 's competitors are Chanel and Louis Vuitton for leather goods, and competing with Tom Ford and Valentino in men’s dress suits. * Gucci is a company that 's main focus is on product, marketing and consumer led. The company from its origins tries to make the best their leather products quality wise. Guccio Gucci, being inspired by luxury leather items in London and Paris, desired for his company to be very high end in the products they distributed. A lot of Gucci is based on product and the design. Their designers are what make the company prosper. They also heavily focus on what the consumer wants. Being in the fashion industry they care a great deal about what is
Cited: * http://www.sporcle.com/games/ridd02/countries-with-the-most-gucci-stores * http://www.gucci.com/us/worldofgucci/mosaic/the_house_of_gucci/gucci_history * http://images.businessweek.com/ss/08/09/0918_best_brands/46.htm * http://www.gucci.com/us/category/f/handbags/new_arrivals#look1098145lookA113