Preview

Guy Kawasaki Business Plan Example

Powerful Essays
Open Document
Open Document
1280 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Guy Kawasaki Business Plan Example
Your Logo Name of your company

Your Name
Title
Company Name
Mailing address
Email address
Direct dial number

Executive Summary The executive summary is the most important part of the business plan because if it doesn’t “wow” readers, they will stop—or at least “tune out”—at this point. My suggested format is: * Paragraph 1: Explain what your company does in very simple but seductive terms. * Paragraph 2: Explain the “magic sauce” that your company has that provides a believable competitive advantage. * Paragraph 3: Explain your current status, milestones reached, and milestones soon to be achieved. Your plan is going to live or die, be read or be tossed, based on this section. It is 80% of what matters in a business plan. Note: You can read my blog post for more information.

Problem/Opportunity The purpose of this section is to create an awareness that the problem you solve or opportunity you address is financially attractive. Most entrepreneurs rely on consulting studies, but this is ineffective because everyone makes similar statements: “According to Jupiter, the market for avocado farming software will grow to $20 billion by 2015.” As a rule of thumb, the more citations you use, the less believable the opportunity. The better method is to catalyze fantasy so readers make their own market estimate. For example, if your product appeals to teenagers, you’d like the reader to be thinking, “My kids and all their friends would love this. The market will be huge.”

Unfair Advantage This section has to answer the very simple question: “Why you?” In other words, what makes your company so special that you will succeed where others will fail? Each company can have a different answer to this question: * Leading-edge PhD research * High visibility and powerful connections in the industry * Exclusive, perpetual intellectual property license

You May Also Find These Documents Helpful

  • Satisfactory Essays

    This plan has a well-developed topic, and all sections and subsections of a solid marketing plan have been completed. This marketing plan contains the appropriate measurement for the objectives the company is trying to achieve. The plan is consistent has a sense of cohesiveness throughout the sections. The plan also follows APA style formatting throughout the text body, headings, references, and tables. Overall the piece has a professional appearance with very few errors, and is logical. The plan refreshes the point and its strategic objectives.…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    3. What is the competitive advantage? State and explain what makes the company unique or better than the competition?…

    • 3274 Words
    • 11 Pages
    Satisfactory Essays
  • Good Essays

    Oroton

    • 701 Words
    • 3 Pages

    A brief summary of the company’s competitive advantage--> its design What does it do better than anyone else? What keeps it ahead of its competitors? What does it say is its source of excellence? (short…

    • 701 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Lawrence2713

    • 3724 Words
    • 15 Pages

    The executive summary provides a quick run-down, or synopsis, of the overall marketing plan. This helps your group as well as others quickly identify the main points. This summary should be written after you finish the rest of the marketing plan, (done last) but placed at the beginning of the first page.…

    • 3724 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Schwetje, G., Vaseghi, S. & Gentilozzi, J. (2011), The business plan: how to win your investors ' confidence, London: Springer…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Week 4

    • 502 Words
    • 3 Pages

    A business plan should concentrate on the content rather than the style and presentation. Give your views.…

    • 502 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    business plan. There is also no mention as to where the products would be obtained from and…

    • 845 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Contingency Plan Hrm 420

    • 1475 Words
    • 6 Pages

    this is because the plan is essential in the general profitability of the organization and the business in general (Donna and Stephan, 2002). The plan covers the important measures that someone has to take in order to make their business manage a wide variety of risks. These risks will include both external and internal risks. It explains how a business can be able to survive in the competing environment and also how it can avoid some other natural risks.…

    • 1475 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Business Plan Example

    • 3334 Words
    • 14 Pages

    Syndee Howgate CEO of Genius In Training Inc. has identified she will need $229,750 to open a LearningRX Center in Sugar Land, Texas. LearningRX of Sugar Land will be the dba of Genius In Training Inc. The funds will cover the purchase and installation of the equipment and machinery, leasehold improvements, inventory, office equipment, and working capital to start the business. Syndee Howgate will contribute $9,750 to the project from personal funds. The remainder of $220,000 is requested to be a SBA loan at 6.00% interest amortized over 7 years. The loan is to be secured by the equipment, and inventory, as well as the personal guarantee of Syndee Howgate.…

    • 3334 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Career Comparison

    • 943 Words
    • 4 Pages

    This assignment is based on Case Number 4, Chapter 15 on pages 466-67: Reconciling the experts: Resolving the advice on writing business plans.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Best Essays

    statements and our service strategy. In the closing there will be a summary of the over all plan.…

    • 1398 Words
    • 6 Pages
    Best Essays
  • Good Essays

    A business plan is written for different specific purposes according to the needs and requirements of the particular business. There are several key success factors for a successful business plan. Firstly, putting my audience first will make my business plan successful. In this case the audience is the lenders, customers, and employees. The business plan will thus focus on each of the groups and it will give more information on Hemisphere Grocers and what we aspire to do. Secondly, it is keeping the business plan short and to the point. Most of the audiences of a business plan are time constrained and especially venture capital. I, therefore, find it important to keep this business plan short and precise so that anyone reading it will…

    • 722 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Writing a Business Plan

    • 634 Words
    • 3 Pages

    For a small “mom and pop” company, the business plan should be reviewed and utilized by the owners of the company, any management team that they have in place, and possibly the employees of the company. This details to each of these groups how the company will be run, the way to measure success and profit, as well as determine why things happen the way they do. It also details marketing information as well.…

    • 634 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The Executive Summary is a non-ethical statement at the beginning of a plan that is designed to encapsulate the reason for the plan. It should be short and businesslike—and needs to state the goals and proposed action. It consists of an introduction, situation overview, goals, action overview, and conclusion. It will present the product or service being marketed and the primary purpose of the plan. In addition, it will identify the opportunities and/or threats in the company’s performance. It will also outline the strategy, tactics, implementation, and control of the plan. The conclusion will focus on the customers’ needs and identify the collaborators and their strategic goals while providing the competition that provides a similar product or service.…

    • 822 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    • The marketplace is the driving force behind everything that w e do. • At our core, we are a t e c h n o l o g y c o m p a n y w i t h an o v e r r i d i n g c o m m i t m e n t to quality. • Our p r i m a r y measures of success are c u s t o m e r satisfaction and s h a r e h o l d e r value. • We operate as an entrepreneurial organization w i t h a m i n i m u m of bureaucracy and a never-ending focus on…

    • 7741 Words
    • 31 Pages
    Powerful Essays