Hair Cut
Executive Summary
Cranium Filament Reductions is a hair salon located in Shaker Hts., Ohio that allows the entirefamily to have their hair needs satisfied in one convenient location. Cranium serves men, women,and children and accepts appointments as well as walk-ins. Cranium also sells retail hair careproducts. Cranium is able to serve the entire family in one quick, convenient visit. While there are many "quick salons" like Cranium, Cranium will excel due to its attention to detailregarding customer service. Through unheralded customer attention, Cranium will slowly but surelygain market share as it services the entire family, creating long-term relationships. Lastly Cranium 's location will allow it to attract a lot of walk in traffic. After month four, sales will grow steadily for Cranium. Profitability will be reached by month nineand $443,000 in revenue will be earned during year three with $61,000 in profits.
Situation Analysis
Cranium Filament Reductions is in its first year of business as a start-up company. Craniumrecognizes the fact that a comprehensive, strategic marketing plan is required to ensureprofitability and success. Cranium offers a wide range of hair cutting services. The market need isfor a one-stop, convenient, hair salon that is skilled and reasonably priced, serving the entirefamily.
2.1 Market Summary
Cranium Filament Reductions possess good information about the market and knows a great deal about the common attributes of its most prized customers. Cranium will leverage this information to understand who is served, their specific needs, and how Cranium can better serve them.
Market Demographics
The profile for Cranium Filament Reductions consists of the following geographic, demographic, and behavior factors:
Geographics
•The immediate geographic target is the city of Shaker Hts. and the surrounding communities with a total population of 112,000.
•A 20 mile geographic radius is in need of the offered services.
•The total
Cranium Filament Reductions is a hair salon located in Shaker Hts., Ohio that allows the entirefamily to have their hair needs satisfied in one convenient location. Cranium serves men, women,and children and accepts appointments as well as walk-ins. Cranium also sells retail hair careproducts. Cranium is able to serve the entire family in one quick, convenient visit. While there are many "quick salons" like Cranium, Cranium will excel due to its attention to detailregarding customer service. Through unheralded customer attention, Cranium will slowly but surelygain market share as it services the entire family, creating long-term relationships. Lastly Cranium 's location will allow it to attract a lot of walk in traffic. After month four, sales will grow steadily for Cranium. Profitability will be reached by month nineand $443,000 in revenue will be earned during year three with $61,000 in profits.
Situation Analysis
Cranium Filament Reductions is in its first year of business as a start-up company. Craniumrecognizes the fact that a comprehensive, strategic marketing plan is required to ensureprofitability and success. Cranium offers a wide range of hair cutting services. The market need isfor a one-stop, convenient, hair salon that is skilled and reasonably priced, serving the entirefamily.
2.1 Market Summary
Cranium Filament Reductions possess good information about the market and knows a great deal about the common attributes of its most prized customers. Cranium will leverage this information to understand who is served, their specific needs, and how Cranium can better serve them.
Market Demographics
The profile for Cranium Filament Reductions consists of the following geographic, demographic, and behavior factors:
Geographics
•The immediate geographic target is the city of Shaker Hts. and the surrounding communities with a total population of 112,000.
•A 20 mile geographic radius is in need of the offered services.
•The total