For those of you who are not quite sure about how to write the audience analysis memo, here is a process to follow based on a writing process with the steps of prewriting, writing, and revising. Please post any questions you have to the conference, If You Have a Question, Post It Here, or send me an email.
To write the audience analysis:
Prewriting:
1. Look at the questions in the different resources listed in the audience analysis memo assignment description in the syllabus.
• Figure 5.5, Audience Profile Sheet, in chapter 5, Analyzing your Audience, in the Markel text
• the table, "Identifying Individual Characteristics of Readers", in chapter 5, Analyzing your Audience, in the Markel text.
• the questions in the Analyzing your Audience section of the module 1 commentary
2. Identify your primary and secondary audience for your project. (You have done some of that already in your topic description.)
3. Develop a profile of your primary audience. (Use the Audience Profile Sheet in Markel, chapter 5, as a guide.) A blank copy of the Audience Profile Sheet from Markel is attached to this topic if you would like to use it.
4. Develop a profile of your secondary audience. (Use the Audience Profile Sheet in Markel, chapter 5, as a guide.) A blank copy of the Audience Profile Sheet from Markel is attached to this topic if you would like to use it.
Writing:
1. Write an introduction (a paragraph, maybe) for your memo in which you identify the purpose of your memo and briefly describe your project topic
2. Using the profile as a guide, write a narrative description of your primary audience under the heading, “Who is my Primary Audience?”
3. Using the profile as a guide, write a narrative description of your secondary audience under the heading, “Who is my Secondary Audience?”.
4. Write a conclusion for your memo.
5. Merge these different parts together and add transitions for a coherent