hardees report
Pleasure beyond measure…
1. Executive Summary
Wilber Hardee opened Hardees in 1960 in Greenville, North Carolina. Hardees was a fast food chain which has now evolved into a restaurant and is famous for its charbroiled burgers, curly fries and biscuits. Its Thickburgers®has made waves in history. Today it’s the 4th largest food chain in the world with 1909 outlets world over.
Pakistan is the 14th country to host Hardees. The Islamabad franchise was opened in July
2011 by MDS foods. The franchise is famous for its 5* service, quality food and sunny environment. Their organizational structure is work specialized, formalized and centralized. Span of control varies along the hierarchy and they follow both functional and process departmentalization. Their managerial levels include Restaurant Manager,
Senior Assistant Manager, Assistant Manager, Shift Manager and Shift Leader.
Their strengths include a differentiated product, youthful attractive brand image, 5* service and hospitality. Their weaknesses are in not having enough parking spaces, no website and no breakfast options. They can find opportunities in expanding to other areas of Pakistan, giving out nutritional information with product and being cost leaders. They are threatened from political instability, economic slumps, Burger King and new entrants arrival with even cost.
Hardees Islamabad has still a long way to go and it lacks in some areas. It can improve by giving out more parking spaces, advertising its brand on Television, having more social interaction with customers, having efficient cleaning staff at their outlet and readily available sockets to plug in mobile phones and chargers.
A few suggestions for them are they should participate in CSR activities to spread good will. They should have a home delivery service and more take away franchises in the twin cities.
1
Pleasure beyond measure…
2. History of the Organization
Wilber Hardee opened his first namesake restaurant in Greenville, North
1. Executive Summary
Wilber Hardee opened Hardees in 1960 in Greenville, North Carolina. Hardees was a fast food chain which has now evolved into a restaurant and is famous for its charbroiled burgers, curly fries and biscuits. Its Thickburgers®has made waves in history. Today it’s the 4th largest food chain in the world with 1909 outlets world over.
Pakistan is the 14th country to host Hardees. The Islamabad franchise was opened in July
2011 by MDS foods. The franchise is famous for its 5* service, quality food and sunny environment. Their organizational structure is work specialized, formalized and centralized. Span of control varies along the hierarchy and they follow both functional and process departmentalization. Their managerial levels include Restaurant Manager,
Senior Assistant Manager, Assistant Manager, Shift Manager and Shift Leader.
Their strengths include a differentiated product, youthful attractive brand image, 5* service and hospitality. Their weaknesses are in not having enough parking spaces, no website and no breakfast options. They can find opportunities in expanding to other areas of Pakistan, giving out nutritional information with product and being cost leaders. They are threatened from political instability, economic slumps, Burger King and new entrants arrival with even cost.
Hardees Islamabad has still a long way to go and it lacks in some areas. It can improve by giving out more parking spaces, advertising its brand on Television, having more social interaction with customers, having efficient cleaning staff at their outlet and readily available sockets to plug in mobile phones and chargers.
A few suggestions for them are they should participate in CSR activities to spread good will. They should have a home delivery service and more take away franchises in the twin cities.
1
Pleasure beyond measure…
2. History of the Organization
Wilber Hardee opened his first namesake restaurant in Greenville, North