-Jeba Nadar - 037
-Sumaira Patel - 039
Business Strategy : To convert product based company to marketing based company
Competitive Advantage :
Customer loyalty
PORTERS ANANLYSIS:
1. Threat from buyer - NA
2. Threat from supplier - NA
3. Threat from substitutes - High
4. Threat from competitors - High
New Facilities , Imitating Harrah's strategy through technological advancement, New attractions
5. Threat from new entrants - High
Over all :
Though the threat from competitors and substitutes was high Harrah was the biggest casino chain company in the market and had set hold on major market share
Job roles for casino :
1. Gaming dealer: Dealers' job duties can include operating games by dispensing the correct numbers of cards or blocks, comparing the house's hand against players' hands, and paying off or collecting money or chips from players
2. Surveillance Officer: Using audio and video equipment, they monitor the casino floor from an observation room, looking for cheating or theft and making sure the casino is in compliance with laws and regulations
3. Gaming Supervisors: These floor employees, also referred to as pit bosses, supervise gaming tables and casino staff in an assigned area of the floor. They also specialize in customer service on the floor, hearing and resolving patron complaints, explaining house rules, and possibly planning and organizing activities on the floor.
4. Cage Cashier : Responsible for controlling and accounting the transactions of the main bank, chip bank, check bank, and cage windows.
5. Slot Technicians: Slot technicians are responsible for testing, repairing, and maintaining the machines.
6. Gaming Managers: Dealers' job duties can include operating games by dispensing the correct numbers of cards or blocks, comparing the house's hand against players' hands, and paying off or collecting money or chips from players
Controllability: Incentive bonus