Harrington Collection
Case Assignment #2 – Harrington Collection
Outlook for overall women’s apparel industry Since the downturn that began in the early 2000s significantly impacted the women’s apparel industry, the increasing rate on overall sales had presented a slight decrease from 2004. Although it came up from 3.5% to 5.7% in 2004, it began to come down from that year as well with a relatively stable dropping rate. However, it led to a significant fluctuation among units that sold in different price ranges. Let’s take a look at Chart-1 below which is transformed from Exhibit-2 in the case to the form of increasing rate and proportion respectively. According to (a), units sold whose price is more than $200 and in the range of $100 and $200 increased well below the average increasing rate. While the units sold whose price ranged from $50-$100 and under $50 increased higher than the average increasing rate. What’s more, the growth rate of units sold under $50 had jumped to 11.50% in 2007 by 4.28% which is in great contrast with that of only 1.55% whose price ranged from $100-$200.
Chart-1: (a) Price Point | 2006 (growth rate) | 2007 (growth rate) | difference | $200+ | 0.6508% | 2.8736% | 2.2228% | $100-$200 | -0.0457% | 1.5075% | 1.5532% | $50-$100 | 7.0548% | 9.0851% | 2.0303% | Under $50 | 7.2188% | 11.5010% | 4.2822% | Total | 5.1272% | 8.1631% | 3.0359% | According to (b), the units sold proportions presented little difference from 2005 to 2006. However, in 2007, we found that 2 points less of units sold pricing up from $100 and 2 points more of that were priced under $50 compared with previous year.
Chart-1: (b) Price Point | 2005 (proportion) | 2006 (proportion) | 2007 (proportion) | $200+ | 10.7601% | 10.3020% | 9.7982% | $100-$200 | 17.0388% | 16.2004% | 15.2036% | $50-$100 | 34.0776% | 34.7025% | 34.9983% | Under $50 | 38.0456% | 38.8025% | 40.0000% | Total | 100% | 100% | 100% | Although the statistics suggests a slight
Outlook for overall women’s apparel industry Since the downturn that began in the early 2000s significantly impacted the women’s apparel industry, the increasing rate on overall sales had presented a slight decrease from 2004. Although it came up from 3.5% to 5.7% in 2004, it began to come down from that year as well with a relatively stable dropping rate. However, it led to a significant fluctuation among units that sold in different price ranges. Let’s take a look at Chart-1 below which is transformed from Exhibit-2 in the case to the form of increasing rate and proportion respectively. According to (a), units sold whose price is more than $200 and in the range of $100 and $200 increased well below the average increasing rate. While the units sold whose price ranged from $50-$100 and under $50 increased higher than the average increasing rate. What’s more, the growth rate of units sold under $50 had jumped to 11.50% in 2007 by 4.28% which is in great contrast with that of only 1.55% whose price ranged from $100-$200.
Chart-1: (a) Price Point | 2006 (growth rate) | 2007 (growth rate) | difference | $200+ | 0.6508% | 2.8736% | 2.2228% | $100-$200 | -0.0457% | 1.5075% | 1.5532% | $50-$100 | 7.0548% | 9.0851% | 2.0303% | Under $50 | 7.2188% | 11.5010% | 4.2822% | Total | 5.1272% | 8.1631% | 3.0359% | According to (b), the units sold proportions presented little difference from 2005 to 2006. However, in 2007, we found that 2 points less of units sold pricing up from $100 and 2 points more of that were priced under $50 compared with previous year.
Chart-1: (b) Price Point | 2005 (proportion) | 2006 (proportion) | 2007 (proportion) | $200+ | 10.7601% | 10.3020% | 9.7982% | $100-$200 | 17.0388% | 16.2004% | 15.2036% | $50-$100 | 34.0776% | 34.7025% | 34.9983% | Under $50 | 38.0456% | 38.8025% | 40.0000% | Total | 100% | 100% | 100% | Although the statistics suggests a slight