Preview

Hasbro as a Company

Good Essays
Open Document
Open Document
1054 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hasbro as a Company
http://csr.hasbro.com/has03-company-profile.php
“Fulfilling our commitment to protect the environment, make safe products, and produce ethical content is our corporate responsibility, and it starts with me and includes our approximately 6,000 Hasbro employees around the world. All of us are dedicated to entertaining children and families with a framework of being a highly principled, trustworthy and transparent company.” - Brain Goldner, the Chief Executive Officer of Hasbro Inc. The company was founded in 1923, with their first hit being Mr. Potato Head. Hasbro Inc. was showing good business practices by coming out with a toy that was so enjoyed by kids. Hasbro continue to grow as they released GI Joe in 1969 which lead to commercials and also printed ads. The company was just beginning to grow when they had experience a bad business practice which caused the company to fall, Hasbro came out with two new toys that had been recalled. In 1970 The Hypo-Squirt was released, which was a water gun in the shape of a needle. The second toy that was released in 1970 was The Javelin Darts, this were lawn darts. Both toys were recalled due to the fact that they both were hazards and may cause injuries or even death.
Hasbro is a company that is really socially responsible and cares about the environment and especially with kids. Hasbro has grants to help with kids who are in certain needs and bringing a smile on their face on a day to day basis. Hasbro has volunteers to participate on certain events in order to raise money for kids of our community who are in need. Hasbro is not only a corporation who helps the community but also is a high prestige corporation who is professionally and well organized. Hasbro has a good stakeholder strategy that has been working along the years by keeping the company stable and by giving that good care that satisfied the customers. In 1993 Hasbro created principles which are called the “Hasbro Global Business Ethics Principles (HGBEP).



Cited: "Hasbro Ranks at No. 7 in CR Magazine 's Annual '100 Best Corporate Citizens" List." The Wall Street Journal. The Wall Street Journal, 11 Apr. 2013. Web. <http://online.wsj.com/article/PR-CO-20130411-911320.html?mod=crnews>. KELL, JOHN. "Hasbro Takes on Gender in a Divided Toy Aisle." Wsj.com. The Wall Street Journal, 13 Feb. 2013. Web. <http://online.wsj.com>.

You May Also Find These Documents Helpful

  • Good Essays

    Why to Invest in Mattel

    • 1820 Words
    • 8 Pages

    Technological innovation has forced tech companies to be on their toes and keep changing with new advancements. Even toy companies are going through the same challenges, trying to adjust to the dynamic nature of the toy market while customer needs and preferences are constantly changing. Toy companies have to smarten up and use technology to attract the customers especially when consumer spending has been slowing down. Mattel has outperformed in this area compared to its competitor, Hasbro, who in the recent quarter seemed to put up a good fight, but didn’t come close in comparison, having to cut numerous jobs and falling into debt. With the announcement of partnering with numerous entertainment partners such as Disney, Nickelodeon and Warner Brothers, Mattel gained the right to produce film based toys which will continue to build their strong brand recognition that they work for.…

    • 1820 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Gender Neutral Toys Dbq

    • 468 Words
    • 2 Pages

    Source 1 (scholar article): Auster and Mansbach cite a study done by Blakemore and Centers in 2005 that many adult, including college students have not change their attitude about toys. They still judge and see children’s toys in a gender stereotyped way. The logos, packaging, color and function of toys are used by adults as “gender markers.”…

    • 468 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    My last observation was in the boy’s aisle. It is already a known gender stereotype for boys that they must be dominant and masculine by socialization. By following up in the boy’s aisle, I wanted to find toys that stressed those known gender stereotypes that society has created for boys. First, I came across toys such as, “Starwars Double Take Death Kit,” “Small Soldiers Karate Fighters,” “Small Soldiers Action Figures,” and “WWF Ring Warriors Wrestling Kit.” These four toys have already made gender stereotype for boys to be masculine. Not only does it encourage the trait of being masculine, but it encourages competitiveness, dominance, aggressiveness, and violence. Through these toys, it reflects boys negatively by encouraging boys to stereotype themselves that violence is the way to solve problems and to be dominant and strong. It stresses importance from society that those traits, especially dominance,…

    • 514 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Walking through almost any toy store today, the first thing to be noticed would be that there are two main sections. One, displaying an immense amount of colors from pink, yellow, to purple. Glitter and frill were not absent among this section that held children’s toys ranging from dolls, stuffed animals, plastic play houses with kitchens as well as telephones, and common feminine characters scene on young television channels. Looking at the bikes or toy motor cars here, the same color variations appear only along with streamers and prominent words such as “princess” or “sparkle”. Looking more closely at the toy dolls, there is a very common attribute in almost every one having blonde hair, blue eyes, and large breasts. These can be found more often then dolls portraying ethnicity of African American or Hispanic denomination. Stuffed animals are often seen with name tags such as “Candy” or using the prefix of “Miss” before their…

    • 1338 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Carol lawson is the author of the newspaper article “Toys will be toys: The stereotypes unravel”; she is a reporter and cultural news employee of New York times.The article discusses about the recent approach that toy companies and industries have instituted after the downfall of the gender stereotyped barbie doll with a voice box that repeats “math is tough”.The concept of gender bending is introduced into the market to expand business through creating toys the separates the boundary of masculinity and femininity.The manufactures are attempting to get the boys to like troll figures that are popular among girls and girls to like the action figures; but, not through eliminating gender stereotyped toys.Instead, it further reinforced sex based…

    • 145 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Essay On Gender Toys

    • 995 Words
    • 4 Pages

    Professor Blakemore of NAEYC did a survey. She asked people to check whether the toys she presented to them were very feminine, somewhat feminine, gender neutral, somewhat masculine, or very masculine. She found that toys that are very gendered are usually not conveying educational or positive messages - very feminine toys are focused on physical beauty, while very masculine toys focus on aggression and fighting. On the other hand, somewhat gendered toys help teach children skills for adulthood - somewhat feminine toys teach about cleaning, cooking and taking care of children, while somewhat masculine toys teach about building. No matter a child’s gender, they need somewhat gendered toys for both genders to teach them important skills for the…

    • 995 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Barbie Stereotypes

    • 580 Words
    • 3 Pages

    Young boys and girls are influenced by their respectable toys in a manner of ways. While girl’s toys promote an unrealistic version of…

    • 580 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Unfortunately, in the present days, in the contemporary era, toys have a great influence in gender roles. This influence creates a lot of pressure in the little ones who are forced to buy ‘’girl’s’’ toys and ‘’boy’s ‘’ toys. However, if a boy buys a toy that are labeled and directed for girls, such as Barbie dolls, pink bicycles and Polly’s, they are very likely to suffer bully from their colleagues at school. That can lead into severe mental problems such as: depression, high levels of insecurity and anxiety.…

    • 627 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    What are LEGO's values and corporate identity? How did these develop over time (prior to LEGO Media Int'l)?…

    • 707 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Sociology

    • 1151 Words
    • 5 Pages

    My paper titled toys and gender, is based on the toys of today and how they relate to gender socialization. I decided to go to the local Wal-Mart in Cookeville, Tn. I chose this store because it is a worldwide known large retail store. I concluded that it would be a good store to analyze because it is thought of as a family store where many families go to shop. Therefore, I knew that there would be a wide variety of toys to analyze and collect data. I went to Wal-Mart December the 3rd. I analyzed the toy sections of Wal-Mart and how the toys are associated with gender, color sound, types of play they encourage, types of interactions they cause, and what they prepare children for. With the exception of preschool toys that were sometimes offered in gender-neutral packaging, kids’ toys were largely segregated into different aisles according to gender. And within those aisles, the markings of gender were clear. The “girls’” section resembled the aftermath of an explosion of Pepto-Bismol. In the “boys’” section, there seemed to be a profusion of aggressive, hyper-muscled, weapon-wielding action figures. And in both realms, the majority of toys seemed to be explicitly tied to movies and television…

    • 1151 Words
    • 5 Pages
    Good Essays
  • Good Essays

    english 1c paper

    • 1491 Words
    • 6 Pages

    In our society, it has always been a given that colors like pink and purple are girly and blue and green are boyish. Through the use of colors, toys can be identified as either girl toys or boy toys. Doll houses, Barbie, and other toys specified for girls are commonly decorated with different shades of pink and purple to emphasize the femininity of the toy. In contrast, hot wheels and action figures like power rangers or superman are dressed in shades of blue and green to address their masculinity. Even when babies first come out of their mother’s wombs, baby boys receive blue clothes while baby girls receive pink garments. Genders roles influence children at a very young age and expand with age.…

    • 1491 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Inside Toyland

    • 1272 Words
    • 6 Pages

    Inside Toyland, written by Christine L. Williams, is a look into toy stores and the race, class, and gender issues. Williams worked about six weeks at two toy stores, Diamond Toys and Toy Warehouse, long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed to enhance the lives of workers. During the twentieth century, toy stores became bigger and helped suburbanization and deregulation. Specialty toy stores existed but sold mainly to adults, not to children. Men used to be the workers at toy stores until it changed and became feminized, racially mixed, part time, and temporary. As box stores came and conquered the land, toy stores started catering to children and offering larger selections at low prices. The box stores became powerful in the flip-flop of the power going from manufacturers to the retailers. Now, the retail giants determine what they will sell and at what price they will sell it.…

    • 1272 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Gender Targeting Children

    • 1171 Words
    • 5 Pages

    Shop layouts target gender specific children by colour coding their aisles. The sections normally begin with newborn/baby toys which are generally gender neutral. This changes as it progresses into toddler toys for young children. Girl sections are filled with bright pink toys such as dolls, dress ups and household appliance sets. These are associated with vanity and domestic and nurturing skills. Boy toys consist of masculine action figures, building machinery and engineering toys. Three popular stores were visited and their toy aisles were investigated and documented. All three stores used gender targeting techniques such as colour coding and likes and dislikes to separate the boy’s and girl’s toys (see figure 1 and figure…

    • 1171 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    As I walked through the toy section of Target, I felt like I saw what I’ve seen ever since I was young enough to shop for toys in this section with my mom. When I was little I would go straight to the pink, Barbie aisle and then venture into the other pink aisles as well. This time, though, I looked through all of the toy aisles (including the boy section) and looked at the toys and dolls and games through a different lens. The color choices for the toys themselves and then the packaging as well are very specific to the gender they are targeting. And each age range appeals to its buyers in different ways. When I looked even closer into the details of the toys, appealing to specific races and social classes were more apparent than I had realized as well.…

    • 1676 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Gender Toys Essay

    • 553 Words
    • 3 Pages

    Bruno Bettelheim, a child psychologist, children’s play pattern is not innate; it is not dependent on their sex but, peer pressure and media advertisements may have drastic impact on kids. “The toy industry markets boy toys and girl toys, and girls have fewer options.Almost everything for girls has hair and a comb and brush, as if girls have nothing else to do” said Ms. Oppenheim who is a writer, researching toy industry for nine years.She urges parents to become cautious about their children’s toy preferences in order to draw the attention to manufactures who are releasing such gender stereotyped…

    • 553 Words
    • 3 Pages
    Good Essays

Related Topics