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Hawk Bag

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Hawk Bag
“HAWK BAG”

What is the selling style of the salesperson? As soon as I reached the stall of Hawk Bags in SM Cubao, their sales representative approached and greeted us with a genuine smile on the face. He first asked my need, if I was looking for a bag for laptop or for a daily use. Undecided I was still to choose a specific bag, the salesman spoke of the quality of the Hawk bags. When he noticed that I was quite more interested with backpacks for women since I moved on that side of the stall, he followed me and showed one of their new designs. He spoke of the bag’s feature, like it is waterproof, light weight and is made of nylon materials, comparing it to ordinary bags, putting it “bag pa lang mabigat na”. He talked about the stitches even. He said that Hawk bags have fine stitches which they refer as “lockstitch” and that their strap stitches are embroidered. He pulled the bag and pointed these stitches. He showed me the strap’s pad support while explaining that it has dual density foam which is thicker compared to foams used in ordinary bags. He also pointed about the lining that only Hawk bag has, a dura-shield fabric made from Thailand. He also discussed about the service warranty of the bag, that if there’s something to be repaired you have just to go to the nearest SM near you and SM will be the one to forward the bag to the service centers. The service is free but if they are things that need to be altered or replaced that can cost some, customers will be notified through text message and the service centers will also notify customers if the bags are ready for pick-up.

The salesperson discussed about the bag’s feature, demonstrating and explaining it all to me. He stressed on the quality of the bag and service warranty. He offered alternative bag of lower price when I couldn’t seem content with the first bag. All throughout the 15 minutes transaction with him, he kept his smile and enthusiasm, he listened and addressed my concerns. He was

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