P3 Unit 11 Business Level 3
Viktoria Summer Asper Villa
AB48884
Sainsbury’s History
Sainsbury’s is the third largest chain of supermarkets in the
UK with a market share of 16.4%. It was founded by John
James Sainsbury in the year 1869 in a shop in Drury Lane.
In 1922 Sainsbury’s was known to be the largest grocery retailer. J Sainsbury plc is split into three divisions- Sainsbury’s
Supermarkets Ltd, Sainsbury’s Convenience Stores Ltd also known as Sainsbury’s Local and Sainsbury’s Bank.
It operates over 1200 supermarkets and convenience stores, online groceries and general merchandise operation.
Sainbury’s supermarkets and convenience stores sells a variety of fresh and ready made products . Sainsbury’s
Bank plc is a british bank owned by the company. The bank provides a range of financial products including insurance, credit cards, savings and loans
Attracting Customers
Excellent customer service
A business can persuade a customer to keep coming back through good customer service as it ensures they leave with a great impression. Customers will feel valued and important if they are provided with great customer service. In addition, the customer will be satisfied about what they paid for, as a result there is a bigger chance that they will come back because they think that they can rely on the service every time. In
Sainsbury’s self service tills are available to avoid long ques.
Staff are also available on the shop floor if there are issues and questions needed to be answered.
Advertising
Promoting products and services through different media platforms entice the public to try out products and services. Advertising products also increase brand awareness.
Through advertising members of the public know what Sainsbury’s offer. For example,
Sainsbury’s produce themed advertisements appropriate for special occasions like
Christmas. In the year 2014, Sainsbury’s advertisement “ Christmas is for sharing” that commemorates the First World War, one hundred years ago: the Christmas
AB48884
Sainsbury’s History
Sainsbury’s is the third largest chain of supermarkets in the
UK with a market share of 16.4%. It was founded by John
James Sainsbury in the year 1869 in a shop in Drury Lane.
In 1922 Sainsbury’s was known to be the largest grocery retailer. J Sainsbury plc is split into three divisions- Sainsbury’s
Supermarkets Ltd, Sainsbury’s Convenience Stores Ltd also known as Sainsbury’s Local and Sainsbury’s Bank.
It operates over 1200 supermarkets and convenience stores, online groceries and general merchandise operation.
Sainbury’s supermarkets and convenience stores sells a variety of fresh and ready made products . Sainsbury’s
Bank plc is a british bank owned by the company. The bank provides a range of financial products including insurance, credit cards, savings and loans
Attracting Customers
Excellent customer service
A business can persuade a customer to keep coming back through good customer service as it ensures they leave with a great impression. Customers will feel valued and important if they are provided with great customer service. In addition, the customer will be satisfied about what they paid for, as a result there is a bigger chance that they will come back because they think that they can rely on the service every time. In
Sainsbury’s self service tills are available to avoid long ques.
Staff are also available on the shop floor if there are issues and questions needed to be answered.
Advertising
Promoting products and services through different media platforms entice the public to try out products and services. Advertising products also increase brand awareness.
Through advertising members of the public know what Sainsbury’s offer. For example,
Sainsbury’s produce themed advertisements appropriate for special occasions like
Christmas. In the year 2014, Sainsbury’s advertisement “ Christmas is for sharing” that commemorates the First World War, one hundred years ago: the Christmas