Hcs/320 Communication Crisis Research Paper
Communication Crisis Paper
HCS/320
Patricia Tram
January 2, 2015
Jamikka Waremercer
A crisis is an event in which it is looked upon as leading to a dangerous unstable situation. These events can affect individuals, communities, it even can affect the nation depending on how severe it is. When people are in a crisis situation they tend to forget their normal coping measures. When people train on crisis situations they tend to do better in these type of events. Dynamics differs in times of crisis, mass trauma, and disaster for some communities. When disaster strikes it changes the normal function of the community. People feel unsafe and are devastated, confused and unsure what is happening and what they need to do. Each …show more content…
person in the community will react differently to the same situation Emotions are all over the place and you feel so lost. The personnel that works closely with the crisis tend to be affected more. Like firemen, policemen, Hospitals. The healthcare profession is required to exercise disaster management plans at regular intervals.
Good evening my name is Jamikka Waremercer, and I am the regional director of an emergency office.
I just received several reports that the public water supplies of several towns in our region have become contaminated with a life-threatening biological agent. The biological agent could adversely affect human health in a variety of ways that could range from relatively mild allergic reactions, to very serious medical conditions leading to death. It is my duty as the director to make sure this is through and not a rumor from the public, because this a serious issue for our community. The first thing that we will be doing is making sure that the employees are ok. This is something they need to hear from us, be that it is bad news. I would rather talk to my employees than then turn on the News at six and hear it. I would not want them to get it from a website either. I also would not want them hearing it from TV or radio news, also my patients and families need to hear the truth from us as well. I also have to contact a crisis plan because crisis often happens so quickly which means I have to act quickly to work on a plan to talk with organizations without causing any panic to the public. I wouldn’t want the public to hear any information from anyone else, and since I am the Director I feel it’s my responsibility to speak to the public in persons so they understand where the information is coming from. They need to know what we are doing to prevent this crisis from …show more content…
happening. Our communication group will put together the potential advantages and challenges associated with communicating inside and outside of the organization during this crisis. Differences in communication processes used in crisis situations and the best possible scenario for this one. I feel that since crisis communication Intel’s trust being the key factor to keep the media, employees, shareholders, and stakeholders, as clam as can be. Since this is a high profile media topic there will be times when we are boxed in and they will be aggressively pushing for news, we will be trained on how to get away from the media without giving the impression of avoiding their questions. We must gain the public’s trust. We have also analyzed the situation and since this is a major problem we may have to evacuate to another establishment. This will take a great deal of time and we are going to need all the help we can get from all our supporters as well as those that are willing to help voluntarily. The first thing I have on my agenda is to develop a strategic plan of action, communicating counsel and training in communication with all key personal with all the facts so that each organization can understand and respond quickly in a crisis situation to avoid harm to the employees and patients. Putting a plan in play serves as a constant reminder of potential issue and provides a checkpoint for employees to follow and hope of preventing crisis like this in the future. We have to be willing to tell them truthfully what is happening to correct this crisis situation. It will be a challenge but I am confident that as we work through this we will make sure reports about the water that are reassuring and that this matter is being handled.
In our office we believe in planning enhancing overall mindfulness; a number of crisis planning, communication planning templates are available including the organizations like FEMA community planning template, the crisis and Emergency Risk communication outline. This organization makes sure that we are following the correct guidelines, and how our planning is being implemented. They will be looking to see if we have included the following. Responsibilities for team members, internal verification and release procedures agreement on release authority, media contact lists, procedures or coordinate with other agencies and group designated spokes persons emergency contact information for team members and other agencies agreements.
Again as the director I must show the procedures and measures that we are taking to fix the situation.
We need to control the media to provide information on what the public can do to avoid the contamination, and what to do if they are contaminated This is where FEMA and other organizations come in again. We also need to make sure that if the area is contaminated that it is turned off for no further usage. We have also enlisted the help of Red Cross and Salvation Army to help us with providing clean and safe water to the public. There will come a point when we may have to deny media information to protect the public. This is in the best interest of our people so they can remain calm. I will also be communicating within the organization, public, and private sectors so it is imperative that when information is released it is correct information. I need to make sure that Information is also released at the correct time. This will cause less panic to the people of the public. This crisis will also change our security at water collection areas. This will make us more aware to test our water supplies more frequently with new and updated equipment to monitor safeness. I would like to reassure you that our Homeland Security advisors are ready to put new security plans into operation as soon as this is under control and the investigation is complete I know that the media took many opportunities to hurt us in this crisis, they also helped us by getting the information out that
we released to the public. Sometimes there are situations where we can’t answer your questions, but we also had times where the public could see our concern for their safety. That is something that I really wanted you all to see is that we were concerned and that we were doing what we could to provide you all with a safe environment. We did not permit the impression that we were hiding information and though we expected panic we were able to communicate in a way that avoided it. That is something that I am grateful for as the regional director. We had to make sure that we followed every procedure and did everything in our power to make sure that this crisis was handled correctly and handle promptly. If the technology we have today with social media did not exist I don’t think that the crisis team would have been able to get information to the media and public. Within hours. Through good communication and them being educated on the basics of nuclear energy production, radiation, and the potential outcomes of this emergency situation and having the training necessary to work and keep calm in situations like this was amazing. When it came to the media dealing with this issue they were credited for the fine job they handled it without alarming the public. We have better and more far reaching tools through ways that we can communicate today when it comes to the media and this is the example of using great communication skills. I just want you all to know that no organization is ever resistant to a crisis so it is always important to be prepared for one. While crises begin as threatening and detrimental, having effective crisis management plans in place will minimize the damage and in some instances the organization will be stronger than before. This is what I think that we have gained as we have gone through this, I know that it has been rough and somewhat fearing times as we have had to endure this crisis but I would like to take the time to thank you all for your patience and understanding. I thank you for allowing us to access the situation and for giving us the time to investigate the problem so we could assure you that we can be better prepared for situations like this in the future. As the regional director I am assuring you that if we happen to go through this type of situation again. I know that we will know how to better assess the situation hopefully we have taken a prevention measure as well. Communication is the key to overcoming what may be perceived as the inability to handle the crisis. situation. In that instance the media was credited for the fine job they did without alarming the public. We have better and more far reaching tools through ways we can communicate through the media today; this however cannot be accomplished without excellent communication skills. Please pay attention to the experts from Tipton Communications, let them guide us so that we too can come through this crisis as well as the 3 Mile Island situation or better. Conclusion
No organization is totally resistant to crisis so it is important to be prepared for one. While crises begin as threatening and detrimental, having effective crisis management plans in place will minimize the damage and in some instances the organization will be stronger than before. After researching this paper it is my personal opinion that when a company “Steals the Thunder” (Arpan, Roskos-Ewoldsen, D.R. 2005) by releasing information prior to any news media or other sources release it results in higher credibility for the organization than allowing others to report first. Communication is the key to overcoming what may be perceived as the inability to handle the crisis.
References
Arpan, & Roskos-Ewoldsen, (2005). Institute for Public Relations. Retrieved from http://www.instituteforpr.org/topics/crisis-management-and-communications/ Center for Disease Control. (2002). Retrieved from http://emergency.cdc.gov/cerc/pdf/CERC-SEPT02.pdf Coombs, W. (2007). Ongoing Crisis Communication: Planning, Managing, and Responding (2nd ed.). Los Angeles, CA; Sage Publishing.
Environmental Protection Agency, (2011). EPA Water Contamination Chart. Retrieved from http://www.controllingpollution.com/water-pollution-graphs/
Reference:
Du Pré, A. (2005). Communicating About Health. Current Issues and Perspectives (2nd ed.). Retrieved from The University of Phoenix eBook Collection database.
A Guide to Managing Stress in Crisis Response Professions. Retrieved from http://www.samhsa.gov
HCS/320
Patricia Tram
January 2, 2015
Jamikka Waremercer
A crisis is an event in which it is looked upon as leading to a dangerous unstable situation. These events can affect individuals, communities, it even can affect the nation depending on how severe it is. When people are in a crisis situation they tend to forget their normal coping measures. When people train on crisis situations they tend to do better in these type of events. Dynamics differs in times of crisis, mass trauma, and disaster for some communities. When disaster strikes it changes the normal function of the community. People feel unsafe and are devastated, confused and unsure what is happening and what they need to do. Each …show more content…
person in the community will react differently to the same situation Emotions are all over the place and you feel so lost. The personnel that works closely with the crisis tend to be affected more. Like firemen, policemen, Hospitals. The healthcare profession is required to exercise disaster management plans at regular intervals.
Good evening my name is Jamikka Waremercer, and I am the regional director of an emergency office.
I just received several reports that the public water supplies of several towns in our region have become contaminated with a life-threatening biological agent. The biological agent could adversely affect human health in a variety of ways that could range from relatively mild allergic reactions, to very serious medical conditions leading to death. It is my duty as the director to make sure this is through and not a rumor from the public, because this a serious issue for our community. The first thing that we will be doing is making sure that the employees are ok. This is something they need to hear from us, be that it is bad news. I would rather talk to my employees than then turn on the News at six and hear it. I would not want them to get it from a website either. I also would not want them hearing it from TV or radio news, also my patients and families need to hear the truth from us as well. I also have to contact a crisis plan because crisis often happens so quickly which means I have to act quickly to work on a plan to talk with organizations without causing any panic to the public. I wouldn’t want the public to hear any information from anyone else, and since I am the Director I feel it’s my responsibility to speak to the public in persons so they understand where the information is coming from. They need to know what we are doing to prevent this crisis from …show more content…
happening. Our communication group will put together the potential advantages and challenges associated with communicating inside and outside of the organization during this crisis. Differences in communication processes used in crisis situations and the best possible scenario for this one. I feel that since crisis communication Intel’s trust being the key factor to keep the media, employees, shareholders, and stakeholders, as clam as can be. Since this is a high profile media topic there will be times when we are boxed in and they will be aggressively pushing for news, we will be trained on how to get away from the media without giving the impression of avoiding their questions. We must gain the public’s trust. We have also analyzed the situation and since this is a major problem we may have to evacuate to another establishment. This will take a great deal of time and we are going to need all the help we can get from all our supporters as well as those that are willing to help voluntarily. The first thing I have on my agenda is to develop a strategic plan of action, communicating counsel and training in communication with all key personal with all the facts so that each organization can understand and respond quickly in a crisis situation to avoid harm to the employees and patients. Putting a plan in play serves as a constant reminder of potential issue and provides a checkpoint for employees to follow and hope of preventing crisis like this in the future. We have to be willing to tell them truthfully what is happening to correct this crisis situation. It will be a challenge but I am confident that as we work through this we will make sure reports about the water that are reassuring and that this matter is being handled.
In our office we believe in planning enhancing overall mindfulness; a number of crisis planning, communication planning templates are available including the organizations like FEMA community planning template, the crisis and Emergency Risk communication outline. This organization makes sure that we are following the correct guidelines, and how our planning is being implemented. They will be looking to see if we have included the following. Responsibilities for team members, internal verification and release procedures agreement on release authority, media contact lists, procedures or coordinate with other agencies and group designated spokes persons emergency contact information for team members and other agencies agreements.
Again as the director I must show the procedures and measures that we are taking to fix the situation.
We need to control the media to provide information on what the public can do to avoid the contamination, and what to do if they are contaminated This is where FEMA and other organizations come in again. We also need to make sure that if the area is contaminated that it is turned off for no further usage. We have also enlisted the help of Red Cross and Salvation Army to help us with providing clean and safe water to the public. There will come a point when we may have to deny media information to protect the public. This is in the best interest of our people so they can remain calm. I will also be communicating within the organization, public, and private sectors so it is imperative that when information is released it is correct information. I need to make sure that Information is also released at the correct time. This will cause less panic to the people of the public. This crisis will also change our security at water collection areas. This will make us more aware to test our water supplies more frequently with new and updated equipment to monitor safeness. I would like to reassure you that our Homeland Security advisors are ready to put new security plans into operation as soon as this is under control and the investigation is complete I know that the media took many opportunities to hurt us in this crisis, they also helped us by getting the information out that
we released to the public. Sometimes there are situations where we can’t answer your questions, but we also had times where the public could see our concern for their safety. That is something that I really wanted you all to see is that we were concerned and that we were doing what we could to provide you all with a safe environment. We did not permit the impression that we were hiding information and though we expected panic we were able to communicate in a way that avoided it. That is something that I am grateful for as the regional director. We had to make sure that we followed every procedure and did everything in our power to make sure that this crisis was handled correctly and handle promptly. If the technology we have today with social media did not exist I don’t think that the crisis team would have been able to get information to the media and public. Within hours. Through good communication and them being educated on the basics of nuclear energy production, radiation, and the potential outcomes of this emergency situation and having the training necessary to work and keep calm in situations like this was amazing. When it came to the media dealing with this issue they were credited for the fine job they handled it without alarming the public. We have better and more far reaching tools through ways that we can communicate today when it comes to the media and this is the example of using great communication skills. I just want you all to know that no organization is ever resistant to a crisis so it is always important to be prepared for one. While crises begin as threatening and detrimental, having effective crisis management plans in place will minimize the damage and in some instances the organization will be stronger than before. This is what I think that we have gained as we have gone through this, I know that it has been rough and somewhat fearing times as we have had to endure this crisis but I would like to take the time to thank you all for your patience and understanding. I thank you for allowing us to access the situation and for giving us the time to investigate the problem so we could assure you that we can be better prepared for situations like this in the future. As the regional director I am assuring you that if we happen to go through this type of situation again. I know that we will know how to better assess the situation hopefully we have taken a prevention measure as well. Communication is the key to overcoming what may be perceived as the inability to handle the crisis. situation. In that instance the media was credited for the fine job they did without alarming the public. We have better and more far reaching tools through ways we can communicate through the media today; this however cannot be accomplished without excellent communication skills. Please pay attention to the experts from Tipton Communications, let them guide us so that we too can come through this crisis as well as the 3 Mile Island situation or better. Conclusion
No organization is totally resistant to crisis so it is important to be prepared for one. While crises begin as threatening and detrimental, having effective crisis management plans in place will minimize the damage and in some instances the organization will be stronger than before. After researching this paper it is my personal opinion that when a company “Steals the Thunder” (Arpan, Roskos-Ewoldsen, D.R. 2005) by releasing information prior to any news media or other sources release it results in higher credibility for the organization than allowing others to report first. Communication is the key to overcoming what may be perceived as the inability to handle the crisis.
References
Arpan, & Roskos-Ewoldsen, (2005). Institute for Public Relations. Retrieved from http://www.instituteforpr.org/topics/crisis-management-and-communications/ Center for Disease Control. (2002). Retrieved from http://emergency.cdc.gov/cerc/pdf/CERC-SEPT02.pdf Coombs, W. (2007). Ongoing Crisis Communication: Planning, Managing, and Responding (2nd ed.). Los Angeles, CA; Sage Publishing.
Environmental Protection Agency, (2011). EPA Water Contamination Chart. Retrieved from http://www.controllingpollution.com/water-pollution-graphs/
Reference:
Du Pré, A. (2005). Communicating About Health. Current Issues and Perspectives (2nd ed.). Retrieved from The University of Phoenix eBook Collection database.
A Guide to Managing Stress in Crisis Response Professions. Retrieved from http://www.samhsa.gov