Health Campaigns to Use to Explain Models of Behaviour Change
Health Campaigns to Use to Explain Models of Behaviour Change
In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.
For a health educator to carry out their role effectively, they should understand the complicated processes which may influence an individual to change their behaviour.
The theory of reasoned action
This theory gives an outline that looks at the attitudes which strengthen behaviours. It suggests that the most significant cause of an individual’s behaviour is behaviour intent. Behaviour intent is the person’s intention to carry out a behaviour and this depends on their attitude and the subjective norm. The subjective norm is the influences of individuals in somebody’s social environment on their intention to perform the specific behaviour.
If an individual believes that the outcome of taking on a behaviour will be positive, they will have a positive attitude towards the particular behaviour.
If other individuals who are important to that person also believe that this behaviour change is positive, then a positive subjective norm is formed. By having a combination of both the individual believing the outcome of adopting the behaviour will be positive and other individuals believing that the behaviour change is positive, it will be much more likely that the person will follow the health advice.
The stages of change model
The stages of change model says that the process of behaviour change can be broken down into five stages. The five stages are pre-contemplation, contemplation, preparation, action and maintenance. Pre-contemplation is when there is no intention to change behaviour in the near future. At this stage individuals are not aware at all or
In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.
For a health educator to carry out their role effectively, they should understand the complicated processes which may influence an individual to change their behaviour.
The theory of reasoned action
This theory gives an outline that looks at the attitudes which strengthen behaviours. It suggests that the most significant cause of an individual’s behaviour is behaviour intent. Behaviour intent is the person’s intention to carry out a behaviour and this depends on their attitude and the subjective norm. The subjective norm is the influences of individuals in somebody’s social environment on their intention to perform the specific behaviour.
If an individual believes that the outcome of taking on a behaviour will be positive, they will have a positive attitude towards the particular behaviour.
If other individuals who are important to that person also believe that this behaviour change is positive, then a positive subjective norm is formed. By having a combination of both the individual believing the outcome of adopting the behaviour will be positive and other individuals believing that the behaviour change is positive, it will be much more likely that the person will follow the health advice.
The stages of change model
The stages of change model says that the process of behaviour change can be broken down into five stages. The five stages are pre-contemplation, contemplation, preparation, action and maintenance. Pre-contemplation is when there is no intention to change behaviour in the near future. At this stage individuals are not aware at all or
References: Stretch B and Whitehouse M, 2010, BTEC National Level 3 Health and Social Care Book 2, Pearson Education Limited. Smoke Free ‘The science behind the campaign’ http://smokefree.nhs.uk/advice-and-information/behind-the-campaign/ (accessed 11/03/2013) Change4Life ‘Healthy food & activity tips for you & your kids’ http://www.nhs.uk/Change4Life/Pages/change-for-life.aspx (accessed 11/03/2013) Talk to Frank ‘FRANK’ http://www.talktofrank.com/ (accessed 11/03/2013)